DISCUSSION
Tim Hortons cooks up a test for plant-based eggs
Written by George Anderson
Meatless, or plant-based, burgers and chicken substitutes have grabbed a lot of headline space lately. Non-animal sources for other sources of protein are also making in-roads in retail and foodservice. The latest case in point is the announced pilot of a plant-based egg alternative at Tim Hortons’ locations in Canada.
The chain is testing a product made by JUST, which incorporates among other non-animal ingredients mung bean protein and turmeric to approximate the look, feel and taste of real eggs.
The test is not the first plant-based foray for Tim Hortons. The chain previously added the Beyond Burger and Beyond BBQ Burger to its menu. Those items are made by Beyond Meat, which has seen its stock price rise over 700 percent since it launched its initial public offering in May.
In a press statement, Tim Hortons spokesperson Jane Almeida told CNBC that the chain is always testing new products to meet the needs of its customers. “As we continue to test and get feedback, we will consider expanding plant-based options into other menu items,” she said.
While only about seven percent of the U.S. population identifies as vegetarian or vegan, there is a belief that more consumers will continue to transition to non-animal forms of protein for health, environmental and/or economic reasons. Barclays, Business Insider reports, believes that plant-based meat alternatives will grow from its current size, $14 billion, to $140 billion over the next decade.
- Plant-based eggs land their first major fast food deal – CNBC
- Just Inc.
- Tims New Tastes – Tim Hortons
- Beyond Meat CEO says the plant-based brand has transformed into a 'movement' as its stock surges more than 730% – Business Insider
- Where’s the (alt) beef? – RetailWire
- Will meatless meat, CBD and cold brew coffee help food retailers differentiate? – RetailWire
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