I hope so! It seems good so far — Google instructions and voila, many pop-ups disappear. It’s just the beginning, I’m sure.

I think this is a strong ad and a strong message. Apple has been a leader in privacy and I believe that their positioning will resonate with many users. While it’s fair to say that people have already given up on privacy by the virtue of their online behavior, phones are even more sensitive because we carry them around with us everywhere, and the ability to track our location adds a level of privacy invasion that I suspect a lot of people don’t appreciate.

I love the ad, and I love that Apple is offering more transparency and control for users. For Facebook and others, this means they’re going to have to be more creative in how they build an audience. Personally I care a lot about privacy and opt out at every opportunity. That sentiment is not widely shared in the consumer world however. Ads like this do a nice job educating folks about how their data is used, but it remains to be seen if it motivates them to make changes. We will see, I sense that sentiment is changing on this issue.

It’s incredible, period. Consumers have ZERO clue – that’s how we got here in the first place. Apple doing a commercial as a REASON to buy the phone? Eh, maybe. But people do not know what they do not know. I only wished the attendees were depicted more like what you would imagine the data miners at Facebook and Snap would look like – more Bond villain-ish.

The ad drives home what can happen when your personal data is captured and then made available. It should make those that have not thought about this topic think long and hard about it. It will also likely make non-Apple users consider changing their devices to those made by Apple. The cynic in me believes that is part of the reason for Apple making this move.

Apple has made critical investments and has focused on being the market leader in driving privacy and a personalized experience for iPhone users. Their go-to-market strategies are from a customer-first perspective, ensuring that anything related to data, data sharing, and privacy is transparently shared with the customers.

There is a sense of comfort knowing that end-users can control and understand our personalized experience and ensure that the brands we engage with and share data with can engage with us safely. This is driving brands and retailers to comply with Apple’s very transparent and secure privacy policies and optimize their digital marketing strategies to drive personalized and engaging experiences.

The ad is shocking and scary and right on. Kudos to Apple for raising awareness and persuading consumers to take action.

When in doubt, take the high ground. There is no question Apple listened to their brand lovers and delivered on a desirable capability. If it performs and continues to evolve and perform as promised the impact on retention is exponential, let alone referral. As an Apple stockholder, I’m thrilled. As an Android user, this gives me pause for the next time my Samsung bites the dust.

Apple knows that its customers are those who would not want to trade off their privacy for digital marketing. The brand is not much concerned with the customers who wouldn’t care about their privacy. Being an Apple fan, I appreciate the brand’s positioning around privacy and I guess its other customers feel the same.