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Will the Paris Olympics Pay Off for Brands?

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A survey from Numerator shows advertising recall from past Olympics is extremely low, while product endorsements by Olympians boast only a moderate influence on purchasing decisions. Do you see the…

Is Slow Fashion in the Slow Lane?

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Several Democratic representatives have introduced a Slow Fashion Caucus initiative aimed at limiting waste and pollution from the fast-fashion industry. What needs to happen to break consumers’ addiction to fast…

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