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Commentary and Discussion From the Retail Community

What Does Nike’s New CEO Need To Do?

9 Comments
Nike Inc. ousted beleaguered CEO John Donahoe, bringing 32-year Nike veteran Elliott Hill out of retirement to recapture market share lost after what’s seen as a failed direct-to-consumer push. What…

Why Do Consumers Feel Ignored by Marketers?

15 Comments
Advertisers are letting their personal biases guide their targeting methods, causing them to overlook 44% of Americans who feel ignored by ads. What’s driving the apparent disconnect between marketers and…

Will Target’s Cuddle Collab Get Tails Wagging?

7 Comments
Inspired by six “fur-fluencers” (pet influencers), Target is coming out with its first limited-edition collection for pets and their owners. Do limited-edition offerings and collaborations have as much or more…

Is Gap Inc.’s Turnaround for Real?

6 Comments
With Gap Inc.’s second-quarter results topping Wall Street estimates for the fourth consecutive quarter, the company is executing a brand reinvigoration playbook designed to drive more relevance across its four…

Can Walmart Become a Fashion Destination?

21 Comments
Walmart is launching its first-ever Walmart Style Tour this fall, a 40-stop traveling fashion event aimed at bringing affordable, on-trend fashion directly to customers. How might Walmart’s efforts to rebrand…

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