Photo by Rubaitul Azad on Unsplash
FOX Reveals AdRise on OneFOX Audience Network
April 4, 2024
FOX Corporation has unveiled its upgraded audience network and advertising technology platform, AdRise, in a joint announcement from New York and Los Angeles.
Originally obtained through the Tubi acquisition in 2020, AdRise has undergone a significant evolution, emerging as a comprehensive technology platform for FOX. This enhanced platform, now known as AdRise, will serve as the cornerstone of OneFOX, FOX’s integrated inventory product spanning FOX Sports, FOX Entertainment, FOX News Media, and Tubi.
Paul Cheesbrough, CEO of Tubi Media Group, highlighted AdRise’s pivotal role in Tubi’s exponential growth within the CTV advertising landscape, emphasizing its value to agency and advertising partners across FOX’s portfolio.
“AdRise has a reputation as a first mover in CTV advertising and has pioneered and underpinned the growth of our Tubi streaming business from the very beginning. We’re now extending the team and technology platform to power our audience network and video inventory across all of FOX, unlocking unique value for our agency and advertising partners.”
Paul Cheesbrough, CEO of Tubi Media Group, via PR Newswire
AdRise offers advertising clients the capability to consolidate inventory and audiences across linear, streaming, and digital platforms. This integration facilitates a streamlined, highly targeted media buying experience, empowering advertisers to reach their desired audience effectively. Additionally, AdRise provides access to inventory and unified planning across various platforms, including TV OS, web, gaming, and mobile devices, through strategic partnerships with AWS Clean Rooms, Snowflake, direct Demand Side Platforms (DSPs), Server to Server (S2S) ad serving, and an ad experimentation framework.
Jeff Collins, president of advertising Sales, marketing, and brand partnerships for FOX Corporation, emphasized AdRise’s pivotal role in breaking down barriers between media ecosystems, enabling seamless transactions within the FOX Portfolio.
FOX Corporation, renowned for its iconic brands such as FOX News Media, FOX Sports, and Tubi Media Group, aims to deliver compelling news, sports, and entertainment content to audiences. Through continuous innovation and investment in ad tech, FOX endeavors to provide advertisers with the necessary tools for navigating the evolving media landscape effectively.
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