Amazon Live and GroupM, the media investment group of WPP, have launched a partnership to co-create original shoppable content for Amazon Live’s newly introduced free ad-supported streaming TV (FAST) Channel. In what ways could this collaboration impact strategies for traditional retailers and e-commerce platforms aiming to enhance customer engagement and increase sales?
Recent research found that people over the age of 65 will outnumber those under 18 by 2034, suggesting adjustments may be required by brands and retailers to meet their needs. How may the in-store food shopping experience have to be reimagined?
McDonald’s is ending its AI-driven drive-thru ordering experiment with IBM by late July 2024. How can fast-food chains balance AI-driven technologies like voice-ordering systems with maintaining high order accuracy and customer satisfaction?
Riding a spike in interest in nostalgia coming out of the pandemic, consumers ages 18 and older accounted for more toy sales than any other age group in the first four months of 2024. What’s driving the trend toward adults purchasing toys?
Office Depot OfficeMax has partnered with Dormify to streamline the shopping and logistics process for dorm room essentials. How can traditional retailers like Office Depot OfficeMax leverage partnerships and unique in-store experiences to stay competitive in the back-to-college market?
On Dick’s Sporting Goods’ first-quarter analyst call, Lauren Hobart, president and CEO, called out four strategic pillars driving continued market share gains. Who is Dick’s taking share from?
Levi Strauss & Co. is making significant strides in expanding its presence in Southeast Asia. In what ways can Levi’s balance its ambitious expansion plans in Southeast Asia with its commitment to sustainability and ethical practices?
A recent survey showed that the greatest proportion of American dads did not want to receive any gifts on Father’s Day. Does it make sense for dads more so than moms to favor experiences or no gifts on their special day?
Starbucks is introducing a new “pairings menu” to make breakfast more affordable and attract more customers. What strategic considerations should Starbucks prioritize in balancing profitability with consumer affordability?
Spirit Halloween, by all accounts the most successful pop-up in retail history, is again ramping up seasonal hiring in apparent expectation of another record year. What most impresses you about Spirit’s model and steady growth?
