Study finds waning interest in subscriptions
October 5, 2021
Forty-one percent of consumers said they had a product subscription in August 21, down from 47 percent in Nov. 2020, according to a survey of almost 2,000 people by Attest. The numbers of people with more than one subscription also fell, with 18 percent doing so, down from 21 percent. Food and drink, health and fitness and personal care subscriptions are the most popular but those for pets are the fastest growing with 32 percent of respondents saying they now getting products that way.
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