QVC News

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QVC Group Lays Off 900 Employees: What Does This Mean For Shoppers?

QVC lays off 900 employees, will shoppers be affected?

QVC will be the Exclusive Retail Industry Partner and Exclusive Broadcast Partner of USA Pickleball

Will Pickleball Broadcast Rights Score for QVC?

QVC reached an agreement to become the exclusive retail industry partner and broadcaster of USA Pickleball, the national governing body of the sport. Does this partnership say more about the opportunity in pickleball or live sports?

Women walking together

QVC Champions Women Over 50

QVC launched a campaign, “Age of Possibility,” celebrating women over the age of 50. Do you agree that consumers over 50 are “too often ignored and under-supported by mainstream brands”?

Photo: Lands’ End

Lands’ End is doubling down on third-party relationships

Lands’ End is big on partnerships. The casual clothing retailer is going live on-air today with QVC in a promotion featuring its women’s swimwear in sizes two through 32 in petite, regular and tall cuts.  Is Land’s End on the right track in combining its direct sales efforts with those through third parties such as Amazon, Kohl’s and QVC?

Is QVC’s acquisition of HSN more about TV shopping or e-commerce?

Is QVC’s acquisition of HSN more about TV shopping or e-commerce?

Liberty Interactive Corporation, the parent company of QVC, has reached agreement on a deal to acquire the remaining 62 percent of HSN, Inc. it does not already own in an all-stock transaction valued at roughly $2.1 billion. Is QVC’s acquisition of HSN more about TV shopping networks or e-commerce?

HSN and QVC shop for retail store space

HSN and QVC shop for retail store space

While HSN and QVC have reportedly been doubling down on digital and mobile to chase the cord-cutters, their latest moves point in the direction of bricks, not clicks. What might QVC and HSN have in mind as they open more physical retail locations?

Is QVC about to be Amazon’d?

Think QVC — except its online and much more focused on younger consumers. Amazon.com has launched its first live, interactive show online. How great an impact do you see coming from Style Code Live on Amazon’s fashion and beauty sales?

QVC may have Fire TV on its tail

Amazon.com normally turns up the volume when it has something new to introduce. But lately, on the topic of adding limited e-commerce functionality to its Fire TV devices, the company has been uncharacteristically quiet. Do you see Amazon developing its Fire TV device technology to the point where consumers will be able to order products such as clothing worn by actors within shows?

QVC’s digital journey offers lessons for brick & mortar retailers

In successfully transitioning from a TV retailer to a digital, multi-channel retailer, QVC focused less on matching the level of its TV shopping experience and more on complementing and enhancing it. In what obvious and less obvious ways can online supplement the brick & mortar experience and vice versa?

Will the zulily deal bring QVC younger customers?

QVC, the home shopping channel and e-commerce retailer, announced that its parent company, Liberty Interactive Corporation, had reached an agreement to acquire zulily, the flash sales site, for $2.4 billion. Will the acquisition of zulily by QVC’s parent company benefit the two retailers?

Did Joan Rivers give home shopping some respect?

Home shopping TV continues to be one of retail’s quiet giants, and many obits on Joan Rivers gave her credit for being one of the trailblazers of the shopping medium. What can other retail channels learn from the success of Joan Rivers and celebrity endorsements on home shopping TV?

Can Retailers Put Themselves In the Shopping Conversation?

Shopping is a social activity, and promoting those interactions is key to the success of retail, according to Alex Miller, Senior Vice President of Digital Commerce at QVC’s shopping network. Do you agree that consumers are constantly “shopping one another” and that shopping is an inherently social experience?

BrainTrust Query: In Pursuit of Shopper Relevance, A-List Merchants Shine as ‘Curators’

The theme at this year’s Global Retailing Conference was “Inspiring Innovation,” and while the speakers addressed this from various perspectives, one striking parallel emerged in their remarks: the modern merchant’s role as curator who delivers added value to shoppers. How well does the concept of curation fit with the traditional role of merchant or the more modern role of the shopper marketer?

Home Shopping Network Captures Viewers and Sales

QVC, the home shopping network, is sweeping up a growing number of television viewers and their purchasing dollars, reports Bloomberg News. Greg Maffei, the next CEO at QVC parent company Liberty Media Corp., said the business will generate close to $7 billion in revenues this year with about $1 billion of that coming from purchases made by consumers online. How will sales made through television shows compare to the overall trend in retail?

QVC Charged With Making False Claims

The Federal Trade Commission (FTC) has charged QVC with making false claims on its broadcasts about weight-loss products it sold. Do federal agencies such as the FTC have too much or little power to protect the interests of consumers?