Retail News

Ugly produce said to be key to reducing food waste

Fast Company 06/12/2019

Up to 20 percent of all fruits and vegetables grown get tossed in the trash because they are considered too unattractive to sell to consumers. Companies like Misfit Markets, which provides handpicked non-GMO produce, are looking to reduce waste by convincing consumers to buy perfectly good fruits and vegetables that may be less aesthetically pleasing than what they are used to purchasing.

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