Retail News

Unilever cutting shampoo prices to gain market share

The Wall Street Journal 10/17/2019

Unilever, which manufactures Dove and TRESemmé, is cutting prices on haircare products in an effort to grab market share from Procter & Gamble and other rivals in the category. “There’s been a very vibrant and competitive battle in hair care in North America,” said Unilever CFO Graeme Pitkethly. “I don’t think it’s going to be a quick win for us.”

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