Retail News

Apple developing mixed reality headset

The New York Times 06/06/2022

Apple plans to introduce a headset that would allow users to connect their digital and physical environments. The headset is expected to offer camera and voice functionality that will put it in competition with Google, Meta and Microsoft. “This is the next frontier,” said Carolina Milanesi, a technology analyst with Creative Strategies “For Apple, this is about a new computing experience and opportunity to engage consumers with a device and new experiences that build on what they’ve done with content.”

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