Analyst: Look to Wal-Mart to Turn Food Deserts Into Oases

By George Anderson
Farmers markets
are not the answer to bringing nutritious food to poor towns and neighborhoods
in the U.S., according to an agricultural policy analyst at a libertarian
think tank. No, if communities and government are serious about converting
food deserts into oases then it’s time to stop fighting Wal-Mart and invite
the chain to open stores in underserved areas.
Sallie James,
an analyst with the Cato Institute, told NPR that local
sources are not enough to feed Americans in many places. She pointed
out that 75 percent of all agricultural production in the U.S. comes
from less than four percent of farmers. The concentration of production
in so few farms is due, Ms. James maintains, to the subsidy system
in place in the U.S.
“It may well
be that if we did away with production subsidies that we may see a different
breakout of production patterns in America,” she told NPR. “But
certainly that suggests that, for efficiency reasons, agriculture depends
on economies of scale.”
The answer
to achieving the economic efficiencies
that will enable poorer consumers to get good food at low prices is Wal-Mart,
according to Ms. James.
“The reality
is they have a very good distribution network. They can get fresh produce
into rural and exurban areas very well,” she told NPR.
The challenge
as seen in Chicago and other citites, however, is getting approval for
Wal-Mart to build.
Discussion
Questions: Do you believe Ms. James’ assessment of what it will take
to bring economical food choices to cities is realistic? If not, what solution(s)
do you have for eliminating food deserts in the U.S.?
Join the Discussion!
20 Comments on "Analyst: Look to Wal-Mart to Turn Food Deserts Into Oases"
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I’m wondering whether we are putting the cart before the horse. There are lots of urban food retailers in existence–is the Cato Institute suggesting that they are not capable of bringing in nutritious food at a good price? I’m thinking it may be a demand issue rather than a supply issue. Perhaps there is not a sufficient demand for nutritious food at good prices, such that nobody has filled this supposed vacuum because the business opportunity is not there.
Walmart is definitely an alternative. They have a very flexible and agile supply chain and will no doubt out perform expectations. There may be a couple of other areas that should be looked at, such as farmers’ coops which are making some noise in larger cities. Also, we should look at the overall problem too; if we continue to lose farmers at the rate we are currently losing dairy, pig, and large crop farmers, we will have a food shortage and be totally dependent on foreign countries to supply our food. Is this acceptable?
Today, dairy farmers are losing incredible dollars per cow. Why? Milk prices are what they were 15 years ago and cost of feed, care, and labor have gone up dramatically. This should be the big-picture concern. Farming is an American heritage that is shrinking quickly.
The answer to food choices in under-served areas is more retail locations. There are many cities in the United States who are dramatically under-served or not served at all. The reasons for this are numerous and the solutions are difficult. Security for employees and suppliers, high levels of shrink, and difficulty in obtaining real estate all come to mind. If cities were truly interested in solving this problem, then they would partner with retailers to create opportunity. It takes creativity, strong commitment, and a willingness to truly partner to solve this issue.
Local farmers markets and buying local are great concepts but the reality is that the problem is much larger than these solutions.
I would say involving Walmart is like throwing a big blue monkey wrench into a an already big problem. The article asks for ‘good quality, cheap food’. Walmart can only fulfill the latter part of that requirement and don’t think that they would have a preference for local supply. If they could bring in produce from China that would last at least 6 hours on the shelf, they would.
The list of urban supermarket operators is endless.
Great A&P has been an urban player for 150 years. It is currently working to open stores in underserved urban areas, as part of PA, NJ and NY programs that help provide financial incentives to lure supermarket operators into urban food deserts.
Wal-mart needs such a huge footprint, and has a history of only wanting to built on pristine agricultural land. Their kind of big box is not viable in every urban market. City planners who work with brownfields need lots of money to redevelop these larger tracts of urban land.
Meijer is coming to inner-city Detroit, Aldi’s is coming to Brooklyn and others are finding urban areas attractive. It will be these operators, and not Wal-mart, that will eventually fill the void.
Walmart can (and is) providing a large and growing program in this area. They could do a better job of visually reinforcing their efforts in their stores.
Ms James and I have two points of agreement here and one of strong disagreement. First is that local producers cannot adequately supply every community, much as I wish it were otherwise. Secondly, an excellent distribution network is essential to getting a good range of high quality food to all communities. Where we disagree is that Wal-Mart is the answer.
There are many other ways of doing this, using networks of suppliers working together (Oh dear, am I implying that they should cooperate???!!! How very liberal/socialist of me–please make allowances.) and/or locally/regionally based retailers. The entire country does not, and should not, come to depend on a single retailer is my vehement viewpoint. Just apart from anything else, I think Wal-Mart has shown itself more than able to look after its own business interests. I cannot see any reason why officialdom should help them, particularly if taxpayer dollars are involved or principles deliberately scattered to the four winds.
You can lead a horse to water but you can not make him drink it.
Sorry, this is not a problem Wal-Mart can fix. Just look at some of the variables.
1. Will the people change their lifestyle and buy healthy food?
2. Does it make economic sense to come into the market place?
3. Where is the labor force and management to manage the locations? Would you be willing to work in the area or have your wife, son, daughter or husband go to work there everyday?
4. In today’s competitive market place, if companies can find an underserved market that they can serve profitably, they will serve it.
The “New Ways of Working Together” and “Value Chain 2018” reports propose more efficient ways of distributing ALL products to urban and rural areas. The report does not suggest that Walmart is the answer. There is no ONE answer.
Local farmers cannot provide all the product for a solution, but they can provide some product. One company will not provide THE answer, either. Trying to find one company to solve the problem and trying to find one answer to the problem is naive. Using the results of one study conducted by one group to determine THE answer is also naive.
Casting a wider net for possible solutions and collaboration among a variety of players in the supply chain will provide a more realistic, sustainable, and effective solution.
There’s a large area of Washington DC that does not have a single chain grocery store. Residents either have to take the bus to a different area, or buy food from expensive independent c-stores that don’t carry fresh produce. Neighborhoods like this in cities across the country would love to have a smaller format Walmart. Send a note to Bentonville!
Are there probably multiple reasons why Wal-Mart isn’t storing urban areas, in this day of consumer need in such environments? One might reasonably guess what those reasons might be. And if those reasons could be reduced, Wal-Mart would probably expand its coverage.
Actually, urban areas like NYC and Chicago have tons of little produce and grocery stores that offer a wide selection of great fresh foods. And talk about localization! Most of these stores are mom and pop operations that cater to the neighborhood where they are located. Along with staples, they often carry hard-to-get ethnic items that you would never find in Walmart.
And here’s a question; in blighted areas where even the local mom and pops have failed, does Walmart have the will to do what is necessary to succeed? I’m not so sure. I believe these communities must be revitalized by the people who live there, and only then will any business thrive.
That’s what the Grocerant Niche is all about! Wall-Mart gets it! Others will, after they lose more share!