I like the concept that Boxed has created. Anything that maintains the quality of the product is good for the customer (and for Boxed). The key is to promote it properly to their customers to prove that it works. Testimonials and guarantees are a start. What Boxed has done is found a friction point and smoothed it out. Their customer should no longer fear that “gooey mess” that they have experienced in the past when they bought chocolate (or any other similar item) during the middle of the hot summer.

This looks interesting. However, the release does not state the temperature tolerance. Last week it got up to 112° where I live in Scottsdale, so I’m wondering whether the new packaging can cope with that.

If the temperature-proof packages work as promised, they deserve an “A.” Customers may still be reluctant to order chocolates in the summer, as they my not trust that it will work. I am also curious about how much the boxes add to Boxed’s costs.

Another industry that could take advantage of the temperature controlled box technology is the wine and other beverage industry, as they sometimes won’t ship during very warm or cold months.

There is a reason that Mallomars are not available in the summer months. They just came out in late August. From Google: “It’s Mallomar season right now, which may seem strange since Mallomars are commercially packaged cookies, not apples. But the round graham crackers topped with marshmallow and covered in dark chocolate are actually packaged seasonally. Mallomars are only shipped during cool months, so the chocolate won’t melt. Nov 10, 2013”

I agree with David. If it works as advertised they deserve an “A.” The press release discussed the concept but not what has happened in the real world. I expected that there would be some proof of concept either via testimonials and/or internal testing. There wasn’t. It will be interesting to hear customer comments.

The concept here is good, but the costs are still not compared, and this is an essential part of the equation. The other part is what temperature must the chocolate start at, and what temperature will the boxed.com solution keep the chocolate cool to? Here in the south, temperatures frequently hover in the upper ’90s during the summer, and 2 days of this might be more than this solution allows. Throw in the 100+ degrees which south Texas, New Mexico, Arizona and Southern California face during parts of the summer and there are many questions which are still unanswered for boxed.com’s solution.

My dad was a life long candy man with the James O. Welch Candy Company. He always talked about a day when chocolates could be shipped year round. I wish he could be here to see this!

Great job, Boxed! They’ve found a pain point for customers and created a solution. Well done! If this new packaging works as well as they say, I’m sure they will have no problem finding customer testimonials and demonstrating increased customer satisfaction scores. The lesson here is that great satisfaction can be derived from relatively minor pain points that otherwise would be called “inconveniences” rather than treated as real problems worth solving. Boxed has shown what’s possible for brands that listen to their customers.