Through a special arrangement, what follows is an excerpt of an article from FierceRetail, an e-newsletter and website covering the latest retail technology news and analysis.
With a few days to go until Christmas, Macy's is giving away $10 gift cards to shoppers who visit stores between Dec. 20 and 22, effectively subsidizing holiday purchases.
Macy's will offer a special giveaway of cash cards valued at $10 at more than 600 stores on these three days only. The cards will be distributed to the first 250 shoppers, on a first-come, first-served basis, beginning at store opening.
"As the ultimate destination for affordable gifts for everyone, we're pleased to offer an extra holiday treat to our customers as they finish out their shopping over the next week," said Martine Reardon, Macy's chief marketing officer. "We have a lot of great deals on last-minute gifts, and now shoppers who come early will get even more value with a free cash card on us."
Photo: RetailWire
Issuing gift cards or vouchers isn't new for retailers which often try to entice shoppers back into stores after the holiday, but Macy's cards are redeemable in stores on the same day. There is a limit of one card per customer and the card can only be used in stores, not online.
While Macy's leads department store brands in terms of social media conversations and as a top pick among last minute shoppers, department stores are among the most pressured retailers in the mass market and luxury categories.
- Macy's giving away cash cards to shoppers - Fierce Retail
- Macy's Gives Away Free $10 "Cash" Cards To Help Shoppers Save On Last-Minute Gifts - Macy's
- Nordstrom, Macy's, Sephora top holiday social media conversations - Fierce Retail
- Last minute shoppers pick Target, Walmart - Fierce Retail
- Department stores 'most pressured' retail category - Fierce Retail