PROFILE

Dave Wendland

Vice President, Strategic RelationsHamacher Resource Group

Bringing more than 25 years marketing and business development experience to the organization, Dave is responsible for strategic, partner development, and trade relations activities for the organization. In addition he works closely with the company’s marketing, business development, and national account teams to strengthen client relationships and enhance product value. Dave is also the primary architect and leader of the company’s Collaborative Strategy Sessions conducted on behalf of clients looking to extend their market reach, discover new opportunities, or plan future products.

Recognized for his retail expertise, Dave’s insights and forward-thinking make him a sought-after speaker and author. Delivering more than 20 presentations each year and authoring more than 50 articles and blogs, his passion for helping organizations realize their potential is evident.

Dave joined Hamacher in 1992 after having operated a California-based marketing firm. Dave graduated from the University of Wisconsin – Whitewater with a Communications and Marketing degree.

Other Links from Dave Wendland:

Behind the Shelf (blog)

Dave Wendland is a 25+ year veteran of the consumer packaged goods industry and is passionate about optimizing the consumer experience across the retail supply chain. He is a member of HRG's senior management team and owners group. Dave is also a sought-after speaker for industry conferences and corporate events.
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  • Posted on: 08/05/2020

    Moving beyond product features and benefits in brand messaging

    Fantastic insight! Thank you for sharing, Michael.
  • Posted on: 08/05/2020

    Moving beyond product features and benefits in brand messaging

    Marketing, in general, has become trickier (more options does not mean better marketing). I agree that gaining - and retaining - share of mind (and ultimately share of wallet) has never been more difficult.
  • Posted on: 08/05/2020

    Moving beyond product features and benefits in brand messaging

    That is certainly what our research has shown, as well, Stephen. Authenticity in brand messaging has never been more important. With some "jumping on the bandwagon" of exaggerated claims in these unsettling times, they will fail and only the truly genuine brands with consistent values and attributes will remain standing when the dust of C19 begins to settle.
  • Posted on: 07/10/2020

    Retailers need way more fulfillment space to keep up with booming online sales

    Totally agree, Neil. You'll see I answered very similarly (likely at the same time your answer was being submitted!). Great minds thinking alike.
  • Posted on: 07/10/2020

    Retailers need way more fulfillment space to keep up with booming online sales

    I'm a fan of micro-fulfillment centers and the utilization of urban-based properties that are otherwise not being used. Retailers need to reduce transit time and associated shipping costs by placing fast-moving merchandise in the neighborhoods they serve. The demand for more efficient, streamlined, and robotic-based order filling will only grow.
  • Posted on: 07/08/2020

    What roles will store displays play in retail’s new normal?

    Not only are our names similarly spelled, it seems our senses of humor are aligned. Thanks for the corroboration on guideline challenges, market hysteria/overreaction, and retail responses/challenges.
  • Posted on: 07/08/2020

    What roles will store displays play in retail’s new normal?

    Absolutely right! Curated solutions should be the focus. We've committed to Product-Assortment-as-a-Service™ to help retailers "curate" destinations. I believe this is directionally where retail displays must head.
  • Posted on: 07/08/2020

    What roles will store displays play in retail’s new normal?

    Would love to see your vision for Retail Transformation. Please keep me in the loop, Georganne.
  • Posted on: 07/08/2020

    What roles will store displays play in retail’s new normal?

    Reducing clutter also means rationalizing SKUs (again). Here's a good example of these efforts: https://www.supplychaindive.com/news/coronavirus-supply-chains-SKUs-pandemic-Mondelez-Procter-Gamble-Coca-Cola/579017/
  • Posted on: 07/08/2020

    What roles will store displays play in retail’s new normal?

    You're right, Dick. Among the many challenges facing retailers (and CPG brands) are patchwork regulations - often down to a municipality - regarding the "rules" and "regulations" for reopening retail. As a result, we are also seeing a wide array of the good, the bad, and the ugly.
  • Posted on: 07/08/2020

    What roles will store displays play in retail’s new normal?

    I believe you are right, Michael. Conversations that I am having with retailers, brands, and fixture companies is that efforts are already underway to bring "new approaches" to the aisles by year's end. Not only is this good for a retailer's bottom line, but I also feel it is expected and anticipated by consumers.
  • Posted on: 07/02/2020

    Do Americans want retailers to keep their social distance after COVID-19 is gone?

    You're spot on with your remarks, Mark. The blueprint for the future is written on a beverage napkin and will morph ten times over in the coming months. I believe there are three key retail imperatives: 1.) remain flexible (agility dare not be underrated); 2.) pay attention to your employee needs and; and 3.) find collaborative partners along the way who bring value and shore up uncovered gaps.
  • Posted on: 06/26/2020

    What can retailers do for 2020’s graduates?

    I'm in the same boat, Nikki. My daughter graduated high school during these unusual times and my son earned his MBA to an empty room. But those events are now in the rearview mirror and will forever be part of their respective histories. For my daughter, moving onward with college is vital and the life she is planning to start with high school behind her. For my son, he's gainfully employed, about to publish a book, and not allowing the circumstances of the day to limit his future. No coupons, special offers, or discounts will replace the disappointment over the past four months -- it is time to progress beyond the setbacks.
  • Posted on: 06/18/2020

    Will PPE vending kiosks attract travelers?

    Curated solutions such as this are not only appreciated by shoppers, but when properly placed (such as is the case for these solutions in airports and transit stations), success will follow. Well done, Hudson!
  • Posted on: 06/17/2020

    Is same-day delivery a sign of better things to come for Staples?

    Yes, I feel there is a window of opportunity for Staples ... presuming they can effectively engineer the supply chain, manage their pricing competitively, deliver on time, and add one more VERY important element -- service. Imagine a Staples "Geek-type" squad that helps set up home offices and then offers customers subscriptions to keep them fully stocked with supplies. Now that is a vision I would support. (As my late father often said, "If you think that is good, I have ideas I haven't even thought of yet!")

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