PROFILE

Dave Wendland

Vice President, Strategic RelationsHamacher Resource Group

Bringing more than 25 years marketing and business development experience to the organization, Dave is responsible for strategic, partner development, and trade relations activities for the organization. In addition he works closely with the company’s marketing, business development, and national account teams to strengthen client relationships and enhance product value. Dave is also the primary architect and leader of the company’s Collaborative Strategy Sessions conducted on behalf of clients looking to extend their market reach, discover new opportunities, or plan future products.

Recognized for his retail expertise, Dave’s insights and forward-thinking make him a sought-after speaker and author. Delivering more than 20 presentations each year and authoring more than 50 articles and blogs, his passion for helping organizations realize their potential is evident.

Dave joined Hamacher in 1992 after having operated a California-based marketing firm. Dave graduated from the University of Wisconsin – Whitewater with a Communications and Marketing degree.

Other Links from Dave Wendland:

Behind the Shelf (blog)

Dave Wendland is a 25+ year veteran of the consumer packaged goods industry and is passionate about optimizing the consumer experience across the retail supply chain. He is a member of HRG's senior management team and owners group. Dave is also a sought-after speaker for industry conferences and corporate events.
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  • Posted on: 01/05/2021

    Are local retailers ready to flex their omnichannel muscles?

    Throughout our company's 40-year history working with independents, we have found them to be nimble, resourceful, and resilient. In the face of the pandemic, we witnessed this in action. HRG recently conducted research into the independent pharmacy channel and discovered that shoppers rated delivery three times more favorably compared to a similar survey eight years prior. This is a strong indication that community-based pharmacies have responded well and redoubled their efforts in this area. The survey also revealed that pharmacy's commitment to expanding e-commerce presence and product coverage is a key priority. There is much work to be done by independents across all retail segments to fully deploy an omnichannel strategy. They must remember that it need not be be perfect out of the gates but it must be launched -- NOW. I'd encourage three investments: 1.) Inventory alignment - get the right product data onto the site as quickly as possible (data, images, content); 2.) Transaction ease - stumbling with this part of the equation can be disastrous; and 3.) Seamlessness - e-commerce is an extension of brick-and-mortar (simply put, the site should be another entrance to the store!).
  • Posted on: 12/30/2020

    Is it time for retailers to reconsider Instacart?

    Very bold reality, Jeff, but absolutely true.
  • Posted on: 12/30/2020

    Is it time for retailers to reconsider Instacart?

    Agreed Cathy Hotka. Alternatives will DEFINITELY emerge and new -- more ROI friendly -- options will come of age soon. Instacart has been an ideally-timed solution to fill an immediate need, but with time comes refinement, alternatives, and improvements.
  • Posted on: 12/16/2020

    It’s time for innovation or stagnation

    Your comment regarding spontaneous innovation is absolutely correct, Gene. Having done my share of team improvisational comedy, spontaneity and willingness to adjust is what drove our most successful scenes. In business, leaders must listen carefully, react quickly with conviction, and foster a motivating culture that drives results.
  • Posted on: 12/16/2020

    It’s time for innovation or stagnation

    Thanks for sharing this, Adrian. We all know of operations that have moved and adapted at "warp speed" over the past year ... and those are indeed the ones that will remain.
  • Posted on: 12/16/2020

    It’s time for innovation or stagnation

    There is a stark contrast between those organizations aggressively reinventing themselves, investing in new frontiers, and reimagining their future state AND others sitting on the sidelines hoping that things return to the way they've always been. The chasm between what fellow BrainTruster Bob Amster called "Leaders and Laggards" is widening each and every day.
  • Posted on: 12/11/2020

    Stores move to the front and center fulfilling customers’ expectations

    You and I have been predicting much needed change to "legacy" retailers for years. And, like the boy who cried wolf, reality has struck. It's not too late, however retailers must react fast or risk becoming another of the artifacts.
  • Posted on: 12/11/2020

    Stores move to the front and center fulfilling customers’ expectations

    This must be a fulfillment strategy for brick-and-mortar operators. This means adjusting physical floor space (as Best Buy has begun doing); adjusting traditional merchandising approaches; and investing in separate micro-fulfillment capabilities, technologies, and space allocation strategies.
  • Posted on: 12/03/2020

    Are endless aisles more trouble than they’re worth for retailers?

    I love this comment, Michael: "Just because you can, does not mean you should!"
  • Posted on: 12/03/2020

    Are endless aisles more trouble than they’re worth for retailers?

    I'm personally concerned about the number of "endless aisle" retailers emerging. The first challenge is the consistency of images/data/details representing the items -- as a data provider and "normalizer" our team at HRG has certainly seen its share of good, bad, and very ugly. The second obstacle is retail brand experience. All of the sudden the retailer has hitched its wagon to a third-party seller who may or may not represent the quality, care, and culture that the retailer has worked hard to achieve. Finally, in a sea of sameness with overwhelming choice, differentiation becomes an issue. Sure, every retailer would like to be the one-stop shop. The reality, however, is that it is nearly impossible to be all things to all people. I suggest retailers stick to their knitting and ensure all aspects are marvelous.
  • Posted on: 12/03/2020

    Best Buy shrinks sales floors for a more fulfilling experience

    Bravo, Best Buy! Pivoting to improve ship-from-store agility is paramount in today's environment and I believe it will live on if and when the pandemic is in the rearview mirror. Reconfiguring space for optimal -- and spaced -- shopping for those entering the store needs to be considered; while, at the same time, segregating the fulfillment section for improved and efficient workflow must be addressed. Others need to take a look at how Best Buy is achieving this dichotomous existence.
  • Posted on: 12/02/2020

    Sephora to set up shops in 850 Kohl’s stores

    I agree 100 percent, Lisa. I like the way you describe this as a trade-up and a beauty destination.
  • Posted on: 12/02/2020

    Sephora to set up shops in 850 Kohl’s stores

    For those familiar with my previous posts, I'm a HUGE fan of collaboration and unique "mash-ups." That said, I believe this partnership has the ingredients to be a win-win. Kohl's is definitely under-developed in beauty and Sephora needs to move beyond the weight of JCP. The challenge, as with any collaboration, is sharing a vision and executing. This is relatively new territory for Kohl's and they are following on the heels of an announcement by Target/Ulta which seems to be poised for a big splash. On paper the Kohl's/Sephora union appears solid (customers win, Sephora gains reach, and Kohl's moves into a new, invigorating category). Execution will be the deciding factor on whether this is a brilliant move or if it fails to live up to expectations.
  • Posted on: 12/01/2020

    Does COVID-19 provide retailers with new opportunities to bond with customers?

    Demonstrated, visible measures to keep guests and employees safe and protected should be a cornerstone for retailers. This genuine interest and caring attitude will go far to strengthen relationships and build loyalty. Retailers MUST follow through and make the commitment to safety as they continue to reopen and return to whatever the new normal may look like.
  • Posted on: 11/24/2020

    Target CEO points to one-stop shopping as key to chain’s success

    Target has gotten it right in MANY ways. I don't think they will slow down their innovation, their commitment to the consumer experience, integration of omni-present options, and delivery of consistent prices and quality. Not every retailer can navigate such a balance -- but Target has raised the bar.

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