Dave Wendland

Vice President, Strategic RelationsHamacher Resource Group

Bringing more than 25 years marketing and business development experience to the organization, Dave is responsible for strategic, partner development, and trade relations activities for the organization. In addition he works closely with the company’s marketing, business development, and national account teams to strengthen client relationships and enhance product value. Dave is also the primary architect and leader of the company’s Collaborative Strategy Sessions conducted on behalf of clients looking to extend their market reach, discover new opportunities, or plan future products.

Recognized for his retail expertise, Dave’s insights and forward-thinking make him a sought-after speaker and author. Delivering more than 20 presentations each year and authoring more than 50 articles and blogs, his passion for helping organizations realize their potential is evident.

Dave joined Hamacher in 1992 after having operated a California-based marketing firm. Dave graduated from the University of Wisconsin – Whitewater with a Communications and Marketing degree.

Other Links from Dave Wendland:

Behind the Shelf (blog)

Dave Wendland is a 25+ year veteran of the consumer packaged goods industry and is passionate about optimizing the consumer experience across the retail supply chain. He is a member of HRG's senior management team and owners group. Dave is also a sought-after speaker for industry conferences and corporate events.
  • Posted on: 12/01/2022

    Is the Kroger-Albertsons merger really a retail media deal?

    Retail media is definitely part of the appeal for this merger -- and for the immense opportunity it affords retailers like Kroger/Albertsons!
  • Posted on: 12/01/2022

    Walgreens rolls out 24/7 delivery and parents with sick kids do the happy dance

    This underscores Walgreens' commitment to convenience, care, and customer loyalty. Kudos for meeting this important patient need!
  • Posted on: 11/28/2022

    Do boring leaders make for better business results?

    At the risk of sounding pompous, I do not feel that an extra dose of charisma makes for an ineffective leader. One case in point would be Ronald Reagan. The skillsets for a visionary leader with a seat in the "C" suite include: critical thinking, courage, curiosity, calculated risk taking, collaborative spirit, and consumer-centricity.
  • Posted on: 11/23/2022

    Do digital coupons discriminate against those who can least afford it?

    As the entire industry moves toward electronic couponing (the new 8112 [Universal Digital Coupon] format is certainly the future), sensitivity to those without access to technology must be considered. The best short-term solution is to offer a paper version in addition to the electronic -- but I foresee the days of printed coupons fading in the future. Tech access is improving every day.
  • Posted on: 11/18/2022

    Where is the innovation we should be seeing in store brands?

    Store brands are alive and well -- and growing! The key to expansion is to be laser focused on what's important to consumers and how to build a brand franchise (e.g., Kirkland Signature comes to mind). Delivering high quality, value, and relevance are the underlying variables that can drive successful growth for retailers. The other key is standing out in a crowded field with consistency.
  • Posted on: 11/15/2022

    What does it take to build a positive corporate culture?

    Consistently value the team -- and remain transparent and authentic (although those may sound trite, they matter to culture).
  • Posted on: 11/11/2022

    How can meetings be made more effective?

    Love the idea of the walking around meetings. So much more productive -- and somewhat paraphrasing what Yogi Berra once said, "You can observe a lot by looking around."
  • Posted on: 11/11/2022

    How can meetings be made more effective?

    Whether in-person or virtual, meetings are often unnecessary and amass costs that are difficult to justify. During the height of the pandemic, most praised the ability to remain connected via technology -- but the "convenience" of meet-ups filled calendars and may have actually reduced productivity. What tips do I have for making meetings more effective? It begins with three things: purpose, process, and payoff. If these factors cannot be satisfied, perhaps the meeting was not the best use of time. Purpose: What must be accomplished (outcome)? Process: Is a face-to-face (virtual or in-person) necessary to achieve the goal? Payoff: Can the time be justified -- what decisions will be made?
  • Posted on: 11/09/2022

    Is transactional data the key to understanding retail customer behavior?

    Transactional data is certainly a big part of the equation. However this needs to be combined with qualitative data that examines behaviors not just transactions.
  • Posted on: 11/09/2022

    What will happen to Kohl’s after Michelle Gass goes to Levi Strauss?

    Honestly, the uncertainty fueled by activists and an unsettled retail market will be furthered by Ms. Gass' departure. She was effectively making positive strides while keeping unruly investors at bay. The future for Kohl's will now be tenuous at best. As for Levi-Strauss, they've landed themselves a bright and capable CEO who will propel that company forward.
  • Posted on: 10/31/2022

    What are the biggest emerging threats facing online delivery?

    Great points, Jeff.
  • Posted on: 10/31/2022

    What are the biggest emerging threats facing online delivery?

    Fraud tops my list, however the other two are indeed emerging threats. Climate-related issues are external forces and therefore contingencies can be considered but actions will be somewhat reactive. Whereas, fraud, porch piracy, and COSTS can and must be addressed. The delivery industry is under duress and needs reinvention today. Here are three things I'd be looking at: Store pick-up versus porch delivery should help with weather, porch piracy, and associated costs -- but convenience may suffer; Having been a recent victim of fraud, this is top of mind for me, and I'm hopeful that forthcoming security measures will help; RFID tagging could be one way to thwart piracy -- I know it's expensive, but may well be worth the investment.
  • Posted on: 10/31/2022

    Walgreens is ditching task-based performance metrics for pharmacists

    Specific to Walgreens, this is absolutely the right change. For pharmacists to deliver care at the top of their license, they must put patient care far above productivity quotas and a numbers-only approach. In my 30+ years working across the pharmacy industry, I have too often seen hardcore metrics debilitate a pharmacist's ability to effectively serve patients and their caregivers. More broadly, I believe that as a result of today's constrained labor market, relying on yesterday's metrics is not a good approach. Companies need to recast productivity goals and "humanize" them.
  • Posted on: 10/24/2022

    Has tipping for takeout become a social norm?

    This is not an either-or question. When service deserves it -- whether carry-out or not -- I'm in favor of appropriately rewarding servers. On the other hand, I have found that some of the "devices" used during the payment process are often difficult to read (especially in a drive thru situation -- with aging eyes) making an "appropriate" tip difficult. For that reason, tipping is indeed sometimes irritating.
  • Posted on: 10/14/2022

    What’s holding back creativity in marketing?

    Most creativity is held back by fear. There are two choices: 1.) a safe, tried and tested path; and 2.) unproven, fearless trailblazing. The path of least resistance is the first; the path to a memorable, impactful campaign is the second. Focus must be given to originality, on-point messaging, and recall. (With a dose of consistency thrown in!)

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