Dave Wendland

Vice President, Strategic RelationsHamacher Resource Group

Bringing more than 25 years marketing and business development experience to the organization, Dave is responsible for strategic, partner development, and trade relations activities for the organization. In addition he works closely with the company’s marketing, business development, and national account teams to strengthen client relationships and enhance product value. Dave is also the primary architect and leader of the company’s Collaborative Strategy Sessions conducted on behalf of clients looking to extend their market reach, discover new opportunities, or plan future products.

Recognized for his retail expertise, Dave’s insights and forward-thinking make him a sought-after speaker and author. Delivering more than 20 presentations each year and authoring more than 50 articles and blogs, his passion for helping organizations realize their potential is evident.

Dave joined Hamacher in 1992 after having operated a California-based marketing firm. Dave graduated from the University of Wisconsin – Whitewater with a Communications and Marketing degree.

Other Links from Dave Wendland:

Behind the Shelf (blog)

Dave Wendland is a 25+ year veteran of the consumer packaged goods industry and is passionate about optimizing the consumer experience across the retail supply chain. He is a member of HRG's senior management team and owners group. Dave is also a sought-after speaker for industry conferences and corporate events.
  • Posted on: 12/13/2019

    Is there any limit to how many stores Dollar General can open?

    Earlier this year, BrainTrust panelist Mark Ryski, Founder, HeadCount Corporation suggested that the U.S. has significantly more retail space per capita than any other industrialized country. So yes, we are over-stored in the USA. However, Dollar General has figured out a way not only to introduce formats that fit communities and cater to the specific needs of the area, but they have also evolved their product assortment based on emerging consumer trends. I personally believe there is room in the country for as many as 20-25,000 Dollar General locations. I applaud their expansion, their foresight, and their mission to offer convenience, quality brands and low prices.
  • Posted on: 12/12/2019

    The RetailWire Christmas Commercial Challenge: Best Buy vs. Big Lots

    Your comment about the store experience at Big Lots is spot on, Dick. If consumers are enthused about the excitement and energy of the ad and then underwhelmed with their experience, it's a wasted investment.
  • Posted on: 12/12/2019

    Kroger and Walgreens are in a purchasing alliance and seeking more partners

    Brilliant move for both organizations and I suspect others will indeed join the consortium to take advantage of the combined buying power. To compete in today's retail market, purchasing smart has become table stakes. This will also allow the two organizations to focus on their core shopper delight principles ... and, who knows, this may lead to a bigger and more entwined relationship.
  • Posted on: 12/12/2019

    The RetailWire Christmas Commercial Challenge: Best Buy vs. Big Lots

    Big Lots gets my vote. Fun, interesting, and lively. That's a great image for this type of retailer who thrives on the adventure of the shopping trip. Best Buy's attempt never grabbed my attention nor, in my opinion, resonated with the liveliness of the holidays.
  • Posted on: 11/27/2019

    Big things are happening as Small Business Saturday turns 10

    This is the reality: An average of 67 cents of every dollar spent at a small business in the U.S. ends up staying in that local community. Unfortunately the message is not always heard by consumers. My advice for small businesses is to stop living in the shadows of the big box and focus on creating an identity that draws shoppers into your storefront (while aggressively and intentionally extending your reach beyond your street corner). Small Business Saturday is a single arrow in what should be a very large quiver of innovative, imaginative, and compelling retail tools.
  • Posted on: 11/26/2019

    The RetailWire Christmas Commercial Challenge: Old Navy vs. T.J. Maxx, Marshalls and HomeGoods

    Great comments and insight, Lisa!
  • Posted on: 11/26/2019

    The RetailWire Christmas Commercial Challenge: Old Navy vs. T.J. Maxx, Marshalls and HomeGoods

    Honestly, neither makes me want to get out of my chair and go shopping. I admire the Pied Piper approach of the TJX spot because it is interesting and unique. Neil Patrick Harris in the Old Navy spot is undoubtedly excited -- however, I personally found it too over the top and a bit annoying. So, with that said, I'll choose the TJX commercial as the winner of this battle. With the economy doing well and holiday enthusiasm seemingly high, I expect ALL retailers to have a better season this year.
  • Posted on: 11/22/2019

    The RetailWire Christmas Commercial Challenge: Amazon vs. Etsy

    Etsy gets my vote. Although Amazon's commercial is very sweet and heartwarming, Etsy informs me about their products and inspires action. Amazon made me smile and feel good but lacked motivating encouragement to do anything except continue expecting to receive boxes with smiles on them. Good luck to both in what will surely be a record-breaking year for online purchases and deliveries.
  • Posted on: 11/12/2019

    What’s in store for retail in 2020?

    Oliver has certainly hit on a number of key technology trends that are poised to impact retail in significant ways. Perhaps the largest contributor will be the open relationships described in the article. My personal crystal ball extends beyond technology when considering the new face of retail and I believe three significant trends will be 2020 focuses: 1.) collaboration - retailers cannot go it alone and new, creative models and marriages will emerge; 2.) micro-warehousing - improving consumer access to products and the convenience of their delivery/location are paramount; and 3.) co-opetition - recognizing that brands are taking measures to exclude intermediaries and deliver direct to consumers, retailers must bring new value to the equation.
  • Posted on: 11/06/2019

    Should the recent Instacart strike concern retailers?

    Yes. This is troubling and foretells a mounting tsunami should other third-party providers put a wedge between retailers, employees, and customers.
  • Posted on: 11/06/2019

    Food halls drive mall traffic, not clothing sales

    Great discussion topic, George! My concern with any of the infotainment or other traffic-drawing efforts by retailers or malls is that they are pigeonholed as a separate entity. Integration here is key. What might it look like if the food hall staff were given the hottest, trendiest clothing by the surrounding apparel retailers to wear during their shift? Or the gifts or gadgets were on display on the tables of the hall for guests to touch and interact with? Doing something together is always better than going it alone.
  • Posted on: 11/04/2019

    Will Old Navy succeed with a one-price regardless of size concept?

    Great observations, Meaghan. Thanks for sharing your thoughts.
  • Posted on: 11/04/2019

    Will Old Navy succeed with a one-price regardless of size concept?

    Yes, this is a solid strategic move. Parity is defined as "the state or condition of being equal." And price parity should be no exception. I applaud Old Navy's move and hope that other retailers recognize that equality matters more than size. I agree with fellow BrainTrust panelist Georganne Bender -- Size Yes should be incorporated into the classic Old Navy footprint.
  • Posted on: 09/16/2019

    Will bringing the outdoors inside stores work for J.C. Penney?

    This may prove to be an interesting initiative for J.C. Penney as they struggle to remain relevant to shoppers and seek to differentiate in the market. Presuming this new Outdoor Shop is interactive, highly engaging and perhaps resembles a Bass Pro Shop type environment, J.C. Penney may shine. If, on the other hand, they are simply placing merchandise on racks and calling it something "new," their success may be limited.
  • Posted on: 09/06/2019

    Would you go to Walmart to see a doctor?

    Walmart has certainly recognized that providing access to affordable healthcare services is vital to their customer base. I applaud this move by Walmart and anticipate health and wellness-focused alignment across their entire enterprise. From the work our firm has done with the Global Market Development Center (GMDC) and their innovative look at selfcare, I feel that Walmart's latest move squarely intersects with what shoppers are expecting and demanding as the consumerism of healthcare evolves.

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