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February 12, 2025

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Small Business Owners Face Labor Shortages, Economic Uncertainty Yet Remain Optimistic: NFIB Survey

Small business owners across the United States are feeling conflicted emotions about the current state of affairs, as well as the prospects offered up by the immediate future, according to the latest National Federation of Independent Business study published on Feb. 11.

The NFIB Small Business Optimism Index fell slightly in January, by 2.3 points, to rest at 102.8. That figure represents the third consecutive month — lining up with the election results of November 2024 — above the 51-year average score of 98.

Meanwhile, the organization’s Uncertainty Index ticked upward by 14 points to sit at 100. This represents the third-highest recorded reading and follows two prior months of decline.

“Overall, small business owners remain optimistic regarding future business conditions, but uncertainty is on the rise,” said NFIB Chief Economist Bill Dunkelberg. “Hiring challenges continue to frustrate Main Street owners as they struggle to find qualified workers to fill their many open positions. Meanwhile, fewer plan capital investments as they prepare for the months ahead.”

Small Business Owners Point to Inflation, Labor Shortages as Particularly Pressing Issues

Diving deeper into the NFIB data, it becomes clear that American small business owners are particularly concerned over two major issues: persistent inflationary pressures and increasing labor shortages.

In fact, 18% of those polled said that inflation was the single largest problem facing their business, although this number was down by two percentage points from December’s results. The same number of respondents indicated that labor quality was their No. 1 concern as of January.

However, those same small business owners are increasingly skeptical — at least to some degree — over expectations of an improved economy. The number of those polled who expected as much fell by 5% to a net 47%, seasonally adjusted. A net 26% planned price increases in January, down two points from December.

A significant cohort (35%) of all owners reported job openings that they were unable to fill in the January period, a figure that was unchanged since December’s polling. And of those employers looking to fill positions (52%), a whopping 90% reported few or zero qualified applicants sending resumes their way in January.

According to the NFIB Jobs Report released just days earlier, the construction, transportation, and manufacturing sectors were hit hardest by the apparent labor shortages, skilled or unskilled, while the finance and agriculture sectors were struggling less, in comparative terms.

“Even though small-business optimism is finally brightening across the nation, states like ours always seem to do their best to turn the dimmer switch on what small progress is being made,” said Patrick Connor, state director of the NFIB in Washington. His remarks reference Senate Bill 5578 and House Bill 1764, which would increase the minimum wage to $25 an hour, mandate three weeks of paid vacation, and add five days of bereavement leave to all the other leave laws, according to 425 Business.

“Finding workers is difficult enough without the state trying to price positions out of existence altogether with higher and higher labor costs,” Connor added.

Former Goldman Sachs equity research analyst Carl Hazeley offered up his take on the NFIB report in a concise summary for Finimize.

“The drop in confidence reflects heightened anxiety, exacerbated by the U.S. president’s policy changes in his second term. That uncertainty is mirrored in the rebound of the uncertainty index to near-record levels, indicating skepticism towards current economic governance. Businesses, grappling with unclear fiscal policies, have reined in capital expenditures, adopting a wait-and-see approach,” Hazely wrote.

BrainTrust

"I think ‘hopeful’ is a more accurate term to describe small business sentiment — being hopeful in uncertain times is a constructive posture to take."
Avatar of Mark Ryski

Mark Ryski

Founder, CEO & Author, HeadCount Corporation


"Organizational resilience is so important in uncertain times like this. Working through a best-case and worst-case scenario relative to your current business plan will help…"
Avatar of Gail Rodwell-Simon

Gail Rodwell-Simon

Strategic Retail Advisor, SPARX Advisory Group


"The biggest issue for small businesses and small retailers is uncertainty. There are a lot of policy changes in the pipeline that make it more challenging than usual to plan."
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Neil Saunders

Managing Director, GlobalData


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Discussion Questions

Are small businesses right to be both optimistic yet uncertain about the current economic climate and the near future?

What can small businesses do, particularly in the construction, transportation, and manufacturing sectors, to boost the number of qualified applicants? Or should government intervene somehow?

Will economic uncertainty concerning small business wane throughout 2025, or is it more likely to ratchet upward in tension as the year progresses?

Poll

8 Comments
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Neil Saunders

The biggest issue for small businesses (and small retailers) is uncertainty. There are a lot of policy changes in the pipeline that make it more challenging than usual to plan. However, despite this, there are a lot of positives, including potential tax cuts and a lighter-touch regulatory environment. As such, I am not surprised there is a degree of optimism. If US retailers want to see negativity, they should look no further than the UK, where a cocktail of punishing tax rises and burdensome legislation is dampening sentiment. 

Mark Self
Mark Self

The only way to interpret the optimism expressed here is to assume that businesses think this administration is going to unleash the animal spirit that exists in our country, which in turn will be great for business. This is not a given by any stretch of the imagination, so they are right to hedge their enthusiasm a little or a lot. We are seeing in real time, how difficult it is to untether the private sector from Government “oversight”, Government regulations, and the burden of Government spending leading up to unsustainable levels of debt.
And, it should be noted that the quest may be in vain–maybe regulations and oversight and debt actually drive growth…but I doubt it.

Craig Sundstrom
Craig Sundstrom

reported few or zero…” God I hate statements like this!! Zero is zero, it’s no choice at all, and a world removed from “few”
Back on topic: I think it would be more accurate to describe people as “hopeful” rather than optimistic. Of course small business owners are always (both) hopeful and anxious, so I’m not sure this is really news. And no, government should not intervene, altho some might say the intervening of one branch is exacerbating the shortage, rather than relieving it.

Gail Rodwell-Simon
Gail Rodwell-Simon

Organizational resilience is so important in uncertain times like this. Working through a best case and worst case scenario relative to your current business plan will help to understand and proactively address cashflow vulnerabilities in advance.

David Biernbaum

There are many reasons to be optimistic about the medium and long term for small businesses, even if this year remains a transformational one.

Government spending, the printing of too much money, and the cost of energy are all factors contributing to inflation. The Trump administration and DOGE will reduce spending by as much as 40% or more, there will be no need to print more money, and all restrictions on energy production have been removed, which will result in a dramatic decrease in the cost of energy in the United States, but none of these things will occur overnight.

In addition, the Trump administration is extremely small business friendly, with reduced regulations, lower taxes, fewer fees, lower interest rates, and freedom to employ whomever they choose, without government interference.

Good times are coming for small businesses, and they will do very well. Happy days are here again.

Last edited 11 months ago by David Biernbaum
Gene Detroyer

I have written that the economy will stay strong for the next 18 to 24 months due to the government’s investments in 2021-2022. However, the surprising speed of the administration’s moves will reduce investments, even on projects that have already started, reducing my timeframe to 12 months or less.

As far as labor:” ‘We’ll all have to go vegan’: Wisconsin dairy farmers fret over immigration crackdown””https://www.ft.com/content/e61e1348-9ee7-4dd9-b2a8-8d262e26d3e9

Mark Ryski

I agree with Craig, I think ‘hopeful’ is a more accurate term to describe small business sentiment – being hopeful in uncertain times is a constructive posture to take. Uncertainty is a fact of life, and while it rightly feels like there’s more uncertainty now given all the change we continue to be bombarded with in the media, small business operators, in particular, should remain focused on the things that they can control or influence in their businesses and spend less time worrying about the things that they don’t. 

Brad Halverson
Brad Halverson

I continue to hear cautious optimism from small retail owners who anticipate the shifts in economic forecasting, with continued clarity in policy direction and taxation as a net positive going forward. With these insights, they can make better decisions around re-investments and operations.

Last edited 11 months ago by Brad Halverson
8 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
Neil Saunders

The biggest issue for small businesses (and small retailers) is uncertainty. There are a lot of policy changes in the pipeline that make it more challenging than usual to plan. However, despite this, there are a lot of positives, including potential tax cuts and a lighter-touch regulatory environment. As such, I am not surprised there is a degree of optimism. If US retailers want to see negativity, they should look no further than the UK, where a cocktail of punishing tax rises and burdensome legislation is dampening sentiment. 

Mark Self
Mark Self

The only way to interpret the optimism expressed here is to assume that businesses think this administration is going to unleash the animal spirit that exists in our country, which in turn will be great for business. This is not a given by any stretch of the imagination, so they are right to hedge their enthusiasm a little or a lot. We are seeing in real time, how difficult it is to untether the private sector from Government “oversight”, Government regulations, and the burden of Government spending leading up to unsustainable levels of debt.
And, it should be noted that the quest may be in vain–maybe regulations and oversight and debt actually drive growth…but I doubt it.

Craig Sundstrom
Craig Sundstrom

reported few or zero…” God I hate statements like this!! Zero is zero, it’s no choice at all, and a world removed from “few”
Back on topic: I think it would be more accurate to describe people as “hopeful” rather than optimistic. Of course small business owners are always (both) hopeful and anxious, so I’m not sure this is really news. And no, government should not intervene, altho some might say the intervening of one branch is exacerbating the shortage, rather than relieving it.

Gail Rodwell-Simon
Gail Rodwell-Simon

Organizational resilience is so important in uncertain times like this. Working through a best case and worst case scenario relative to your current business plan will help to understand and proactively address cashflow vulnerabilities in advance.

David Biernbaum

There are many reasons to be optimistic about the medium and long term for small businesses, even if this year remains a transformational one.

Government spending, the printing of too much money, and the cost of energy are all factors contributing to inflation. The Trump administration and DOGE will reduce spending by as much as 40% or more, there will be no need to print more money, and all restrictions on energy production have been removed, which will result in a dramatic decrease in the cost of energy in the United States, but none of these things will occur overnight.

In addition, the Trump administration is extremely small business friendly, with reduced regulations, lower taxes, fewer fees, lower interest rates, and freedom to employ whomever they choose, without government interference.

Good times are coming for small businesses, and they will do very well. Happy days are here again.

Last edited 11 months ago by David Biernbaum
Gene Detroyer

I have written that the economy will stay strong for the next 18 to 24 months due to the government’s investments in 2021-2022. However, the surprising speed of the administration’s moves will reduce investments, even on projects that have already started, reducing my timeframe to 12 months or less.

As far as labor:” ‘We’ll all have to go vegan’: Wisconsin dairy farmers fret over immigration crackdown””https://www.ft.com/content/e61e1348-9ee7-4dd9-b2a8-8d262e26d3e9

Mark Ryski

I agree with Craig, I think ‘hopeful’ is a more accurate term to describe small business sentiment – being hopeful in uncertain times is a constructive posture to take. Uncertainty is a fact of life, and while it rightly feels like there’s more uncertainty now given all the change we continue to be bombarded with in the media, small business operators, in particular, should remain focused on the things that they can control or influence in their businesses and spend less time worrying about the things that they don’t. 

Brad Halverson
Brad Halverson

I continue to hear cautious optimism from small retail owners who anticipate the shifts in economic forecasting, with continued clarity in policy direction and taxation as a net positive going forward. With these insights, they can make better decisions around re-investments and operations.

Last edited 11 months ago by Brad Halverson

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