Will Jet.com’s online fresh grocery pilot crash or soar?
With millions in funding and visions of out-Amazoning Amazon.com in CEO Marc Lore’s eyes, Jet.com has launched a test of fresh groceries in communities in eastern states — Connecticut, New Jersey, New York, Pennsylvania and Washington, D.C.
The largest number of zip codes involved in the test are located in Jet’s home state of New Jersey. Here, the e-tailer will be going up against AmazonFresh, Door to Door Organics, FreshDirect, Peapod, ShopRite From Home and third-party delivery services delivering groceries for retailers ranging from Acme Markets to Costco to Whole Foods.
Jet’s program doesn’t presently include an annual membership, unlike its rival Amazon which charges $299 per year to be part of AmazonFresh. Jet is offering 20 percent off first orders to get customers to try its service, with guaranteed delivery of one to two days on all fresh items, which are delivered in refrigerated boxes. Jet promises guaranteed next-day delivery on eligible items when orders are placed by noon Monday through Friday. Shipping is free on orders of $35 or more.
As with its non-grocery business, consumers can save more by ordering so-called smart items. The more of the same item purchased at once, the greater the discount on those items. Jet is not accepting returned items as part of the test, but has a phone number for customers to call should they have a problem with their delivered products. The assumption is the company, which is very much focused on customers first, will look to make amends for the quality issues that always arise when dealing with produce and other fresh items.
- How Fresh Works – Jet.com
- Jet Takes Its Fight With Amazon to New Turf: Grocery Delivery – Fortune
- Jet.com tests grocery delivery service – CNET
Will Jet.com’s online fresh grocery pilot crash or soar? What do you see as the biggest challenges and opportunities for Jet in the markets it has chosen to test its service?