Costco

June 1, 2026

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Will Consumers See Price Relief From Major Retailers as Tariff Refunds Roll Out?

Following a Supreme Court ruling which deemed President Donald Trump’s tariffs — ordered under the International Emergency Economic Powers Act — unlawful, a court declaration from Brandon Lord, director of the Office of Trade for U.S. Customs and Border Protection, indicated the government has taken in about $85 billion in potential and certified refunds for processing.

As Melissa Daniels reported for Modern Retail, $20.6 billion in refunds have so far been sent to the Treasury for disbursement, with ~$166 billion still owed to importers more broadly.

The operational execution of the tariff refunds thus far has been imperfect, as Daniels underscored, with the CBP’s Consolidated Administration and Processing of Entries (CAPE) system impressing some with its efficiency while stymieing others with problems. Within Lord’s declaration, the following notes were pulled to the fore:

  • In total, CBP is in receipt of more than 157,400 declarations from importers and respective brokers. Of these, approximately 108,760 have been judged valid, and most of the remainder facing issues tied to potentially mismatched file numbers, entry numbers, or template problems. Further, nearly 4,200 refunds have not been sent to Treasury for processing as a result of missing account info.
  • Valid declarations so far encompass over 15.8 million tariff entries.

Confusion Abound as Tariff Refunds Face New Legal Challenges and Increased Shopper Scrutiny on Retailers

There is bound to be a great degree of confusion — arguably, the entire process has been rife with the same — as on May 29 Trump’s Department of Justice signaled intent to appeal a federal judge’s order allowing all companies which paid tariffs to seek refunds, rather than only those which had filed suit. Beyond that, several retailers — including Costco, Amazon, Nike, and IKEA — are facing their own lawsuits from shoppers seeking direct compensation for prices paid for tariffed goods.

As far as Costco goes, CEO Ron Vachris has stated that the warehouse club intends to make good on the portion of the costs downloaded to customers tied to tariffs, but specifics remain scarce with so many elements in play.

“How much we return and when depends on a variety of factors, including how much refund money we receive and when it arrives, as well as developments in the lawsuit filed against the company regarding the return process,” Vachris said.

Walmart CEO John Furner was equally cagey in terms of delivering hard promises on tariff refunds concerning its customer base, but did indicate interest in delivering some form of price relief.

“We would definitely bias and try to prioritize price investment for that, given what we’ve seen, both in terms of the pressure on consumers from fuel prices and, importantly, the retention and the share gains we’ve had. We think the single best return we can have on a dollar capital right now is to invest in the customer and invest in price,” he said.

A previous piece of Modern Retail reportage from Julia Waldow suggested that “shoppers, who have been squeezed by everything from tariffs to rising gas prices over the past year, are unlikely to see a large piece of those refunds.”

“Some brands, for example, paid higher shipping costs to get products in before tariff deadlines hit. Raw material costs also rose throughout 2025. To avoid raising prices, some brands dipped into their cash reserves. Others took out loans to pay for tariffs. Growth initiatives, like hiring additional employees or increasing marketing budgets, were also put on pause. Put together, it means that most brands can’t simply give whatever money they receive from the government back to shoppers,” Waldow concluded.

BrainTrust

"Consumers may see some price relief, but I don’t think it will show up as clean 'refunds' at the register. Tariff refunds are one-time money."
Avatar of Tanya Thorson

Tanya Thorson

Revenue & Customer Growth Leader, StrategiX Marketing


"'Price relief' can only be temporary. The fairest way to compensate customers would be through refunds. That concept too, has limitations due to difficulty in tracking."
Avatar of Bob Amster

Bob Amster

Principal, Retail Technology Group


"Don’t hold your breath for a miracle drop from the sky. Any tariff returns to consumers would be a mixed bag across retailers and likely won’t be a 1-for-1 reconciliation."
Avatar of Brad Halverson

Brad Halverson

Principal, Clearbrand CX


Discussion Questions

In your opinion, will consumers end up seeing significant price relief from retailers who receive tariff refunds? Why or why not?

Do you believe customers will react negatively to brands or retailers who are perceived to be shortchanging shoppers after being issued tariff refunds? What can businesses do to mitigate or avoid this?

Which brands or retailers, if any, do you see as potentially suffering negative PR if they fail to meaningfully deliver on customer expectations around tariff refunds?

Poll

15 Comments
Oldest
Newest Most Voted
Neil Saunders

With some exceptions, like Costco, to one side, this seems unlikely. For several reasons. First, tariff refunds are a one-hit wonder; retailers could use some of the proceeds to reduce prices temporarily, but they’d eventually need to put them back up once they’d burnt through the funds. Second, some retailers absorbed tariff related costs and took the hit on margins or found savings elsewhere – so neither they, nor investors, are going to be keen for the refund to be directed to consumers who did not suffer in the first place. Third, aside from tariffs, inflation from higher energy prices is still lingering and will be seen in prices over the next few months.

Last edited 20 days ago by Neil Saunders
Cathy Hotka
Cathy Hotka

I would imagine that most customers thought that the money taken from them by the government would never be seen again.

Craig Sundstrom
Craig Sundstrom

Wasn’t this just answered a few weeks ago?
For those who missed it:
No they wiil not see price relief for refunds retailers receive, since those transactions are already past, but they will see relief on future sales if the tariffs are no longer in effect.
It’s no different than a retailer getting a refund on any other part of their business – rent, utiities, trucking, etc. – other than the scope of the chaos.

Last edited 20 days ago by Craig Sundstrom
Brad Halverson
Brad Halverson

Don’t hold your breath for a miracle drop from the sky. Any tariff returns to consumers would be a mixed bag across retailers and likely won’t be a 1-for-1 reconciliation. For one, retailers like grocers who have up to 40,000 SKU’s from all over the world will likely deliver very modest and easy to implement amounts across categories over exact recovery, which would be more work than it’s worth. Second, not unlike gas price fluctuations, it needs to work its way through the entire supply chain. And third, inflation is still evident in fuel and other infrastructure. If anything, relief will show as a fractional adjustment.

Last edited 19 days ago by Brad Halverson
Bob Amster

“Price relief” can only be temporary. The fairest way to compensate customers would be through refunds. That concept too, has limitations as those customers who paid with cash, could not be identified and would not receive any refund, unless they were loyalty customers. Every retailer that accepts credit cards, or has a loyalty program can identify all the customers that were impacted, and through some work, refund the proceeds proportionately. Do they want to?

Mark Ryski

Consumers should not expect to see meaningful price relief from retailers who recieve tariff refunds. As noted, both Costco and Walmart are non-committal, because they do not yet know what the outcome will be. It would be imprudent to make any assertions about tariff refunds/price relief at this point. And while some consumers may have negative feelings about some retailers that do not offer some form of relief, virtually all retailers are in the same boat. If Costco doesn’t offer price relief, will people stop shopping at Costco? I highly doubt it. Given the challenging economic conditions most consumers are facing, tariff relief from retailers is not the biggest concern.

Last edited 20 days ago by Mark Ryski
Lisa Goller
Lisa Goller

Persistent inflation and recent layoffs will motivate shoppers to monitor which retailers receive tariff refunds and the retailers’ subsequent moves.

Increasingly price-conscious shoppers will also mark their calendar for Amazon’s new June Prime Day and any concurrent sales at Walmart and Target.

Gene Detroyer

Forgive me. I wonder if the 40% of Americans who believe that the exporting country pays tariffs will still want refunds.

The complexity of refund requests is astounding. How about the products with foreign components? Or my past shopping cart with multiple items, a mix of tariffed (bananas) and non-tariffed (apples), and who knows what else? The operative words are “who knows”.

And maybe most important for retailers: who knows what will happen to costs tomorrow? Again, the operative words are “who knows”.

Gene Detroyer
Reply to  Gene Detroyer

Per Bloomberg, this morning. “Donald Trump is rebuilding his tariff wall. The US is proposing tariffs of at least 10% on imports from the EU, Canada and other trading partners, with goods from countries including China and Japan facing a higher 12.5% levy”

Tanya Thorson
Tanya Thorson

Consumers may see some price relief, but I don’t think it will show up as clean “refunds” at the register.

Tariff refunds are one-time money. Retailers may use them for selective price investment, margin repair, inventory flexibility, or loyalty protection. That may feel less satisfying than money back to shoppers, but it is how retail economics works.

The bigger issue is trust. Customers have felt every price increase. If retailers receive meaningful refunds and stay quiet, the perception risk is real.

The smartest move is transparency. Show where the money is going. Lower prices where it matters most. Invest in categories that relieve pressure for the customer. Make the value visible.

This is more than a tariff story. It is a trust one.

…Price relief only matters when the customer can feel it.

Gary Sankary
Gary Sankary

Short answer — and to echo Craig, we’ve covered this ground before, and it’s still a solid NO.
This is a serious hot mess, and I have very little confidence that retailers will actually see any of this refund. But if they do, there have been so many variables affecting their sales and margins at the moment that buffering that crisis, I suspect, will take precedence over any passing savings to consumers. And, even if they did, would many of their customers even notice? Pricing is volatile right now; even if the retailer told them what they were getting, not sure they’d believe it. 

Craig Sundstrom
Craig Sundstrom
Reply to  Gary Sankary

The refunds are actually being processed: my firm – which admittedly is mostly a wholesaler (tho I don’t think that matters in the refund process) – had received about 25% of what we expect the final to be. Of course this leads to its own nuisance work as amounts have to be matched against P.O.s and the interest component (if any) separated. So….much…winning.

Last edited 19 days ago by Craig Sundstrom
Anil Patel
Anil Patel

While consumers would certainly welcome price relief, tariffs were only one factor influencing retail prices. Over the past few years, retailers have also managed higher costs across sourcing, transportation, labor, and inventory. As a result, tariff refunds may not translate directly into lower prices across the board.A balanced approach may be for retailers to use these refunds to strengthen price competitiveness in key categories while also reinvesting in inventory, customer experience, and long-term resilience. The retailers that are most transparent about how those benefits are being passed on will likely earn greater customer trust.

Jeff Sward

The nature of a one time refund from the government makes it difficult to roll into any kind of long term price reductions. Saying that it’s complicated doesn’t begin to cover it. Some companies bit the bullet and absorbed a big hit from the tariffs. They are now being made whole. Some companies passed much of the expense along. Hopefully they will find a way to pass that value back to the customer…and get some credit for it with some honesty and transparency. Several BT’s have said it. This is now about Trust more than it is about Tariffs. Retailers have to be able to say that they have done their utmost to be fair with the customer along this crazy journey. That will be wickedly complicated.

Shep Hyken

The short answer to the question, “Will consumers see significant price relief from retailers who receive tariff refunds?” is, “No.” First, the word “significant” means different things to different people (both retailers and consumers). It may seem negligible for many types of businesses. Also, consumers have accepted paying an elevated price. Smart retailers will find a way to spin this into a message about future savings for customers. The short answer to the question, “Will consumers see significant price relief from retailers who receive tariff refunds?” is, “No.” First, the word “significant” means different things to different people (both retailers and consumers). It may seem negligible for many types of businesses. Also, consumers have accepted paying an elevated price. Smart retailers will find a way to spin this into a message about future savings for customers. 

15 Comments
Oldest
Newest Most Voted
Neil Saunders

With some exceptions, like Costco, to one side, this seems unlikely. For several reasons. First, tariff refunds are a one-hit wonder; retailers could use some of the proceeds to reduce prices temporarily, but they’d eventually need to put them back up once they’d burnt through the funds. Second, some retailers absorbed tariff related costs and took the hit on margins or found savings elsewhere – so neither they, nor investors, are going to be keen for the refund to be directed to consumers who did not suffer in the first place. Third, aside from tariffs, inflation from higher energy prices is still lingering and will be seen in prices over the next few months.

Last edited 20 days ago by Neil Saunders
Cathy Hotka
Cathy Hotka

I would imagine that most customers thought that the money taken from them by the government would never be seen again.

Craig Sundstrom
Craig Sundstrom

Wasn’t this just answered a few weeks ago?
For those who missed it:
No they wiil not see price relief for refunds retailers receive, since those transactions are already past, but they will see relief on future sales if the tariffs are no longer in effect.
It’s no different than a retailer getting a refund on any other part of their business – rent, utiities, trucking, etc. – other than the scope of the chaos.

Last edited 20 days ago by Craig Sundstrom
Brad Halverson
Brad Halverson

Don’t hold your breath for a miracle drop from the sky. Any tariff returns to consumers would be a mixed bag across retailers and likely won’t be a 1-for-1 reconciliation. For one, retailers like grocers who have up to 40,000 SKU’s from all over the world will likely deliver very modest and easy to implement amounts across categories over exact recovery, which would be more work than it’s worth. Second, not unlike gas price fluctuations, it needs to work its way through the entire supply chain. And third, inflation is still evident in fuel and other infrastructure. If anything, relief will show as a fractional adjustment.

Last edited 19 days ago by Brad Halverson
Bob Amster

“Price relief” can only be temporary. The fairest way to compensate customers would be through refunds. That concept too, has limitations as those customers who paid with cash, could not be identified and would not receive any refund, unless they were loyalty customers. Every retailer that accepts credit cards, or has a loyalty program can identify all the customers that were impacted, and through some work, refund the proceeds proportionately. Do they want to?

Mark Ryski

Consumers should not expect to see meaningful price relief from retailers who recieve tariff refunds. As noted, both Costco and Walmart are non-committal, because they do not yet know what the outcome will be. It would be imprudent to make any assertions about tariff refunds/price relief at this point. And while some consumers may have negative feelings about some retailers that do not offer some form of relief, virtually all retailers are in the same boat. If Costco doesn’t offer price relief, will people stop shopping at Costco? I highly doubt it. Given the challenging economic conditions most consumers are facing, tariff relief from retailers is not the biggest concern.

Last edited 20 days ago by Mark Ryski
Lisa Goller
Lisa Goller

Persistent inflation and recent layoffs will motivate shoppers to monitor which retailers receive tariff refunds and the retailers’ subsequent moves.

Increasingly price-conscious shoppers will also mark their calendar for Amazon’s new June Prime Day and any concurrent sales at Walmart and Target.

Gene Detroyer

Forgive me. I wonder if the 40% of Americans who believe that the exporting country pays tariffs will still want refunds.

The complexity of refund requests is astounding. How about the products with foreign components? Or my past shopping cart with multiple items, a mix of tariffed (bananas) and non-tariffed (apples), and who knows what else? The operative words are “who knows”.

And maybe most important for retailers: who knows what will happen to costs tomorrow? Again, the operative words are “who knows”.

Gene Detroyer
Reply to  Gene Detroyer

Per Bloomberg, this morning. “Donald Trump is rebuilding his tariff wall. The US is proposing tariffs of at least 10% on imports from the EU, Canada and other trading partners, with goods from countries including China and Japan facing a higher 12.5% levy”

Tanya Thorson
Tanya Thorson

Consumers may see some price relief, but I don’t think it will show up as clean “refunds” at the register.

Tariff refunds are one-time money. Retailers may use them for selective price investment, margin repair, inventory flexibility, or loyalty protection. That may feel less satisfying than money back to shoppers, but it is how retail economics works.

The bigger issue is trust. Customers have felt every price increase. If retailers receive meaningful refunds and stay quiet, the perception risk is real.

The smartest move is transparency. Show where the money is going. Lower prices where it matters most. Invest in categories that relieve pressure for the customer. Make the value visible.

This is more than a tariff story. It is a trust one.

…Price relief only matters when the customer can feel it.

Gary Sankary
Gary Sankary

Short answer — and to echo Craig, we’ve covered this ground before, and it’s still a solid NO.
This is a serious hot mess, and I have very little confidence that retailers will actually see any of this refund. But if they do, there have been so many variables affecting their sales and margins at the moment that buffering that crisis, I suspect, will take precedence over any passing savings to consumers. And, even if they did, would many of their customers even notice? Pricing is volatile right now; even if the retailer told them what they were getting, not sure they’d believe it. 

Craig Sundstrom
Craig Sundstrom
Reply to  Gary Sankary

The refunds are actually being processed: my firm – which admittedly is mostly a wholesaler (tho I don’t think that matters in the refund process) – had received about 25% of what we expect the final to be. Of course this leads to its own nuisance work as amounts have to be matched against P.O.s and the interest component (if any) separated. So….much…winning.

Last edited 19 days ago by Craig Sundstrom
Anil Patel
Anil Patel

While consumers would certainly welcome price relief, tariffs were only one factor influencing retail prices. Over the past few years, retailers have also managed higher costs across sourcing, transportation, labor, and inventory. As a result, tariff refunds may not translate directly into lower prices across the board.A balanced approach may be for retailers to use these refunds to strengthen price competitiveness in key categories while also reinvesting in inventory, customer experience, and long-term resilience. The retailers that are most transparent about how those benefits are being passed on will likely earn greater customer trust.

Jeff Sward

The nature of a one time refund from the government makes it difficult to roll into any kind of long term price reductions. Saying that it’s complicated doesn’t begin to cover it. Some companies bit the bullet and absorbed a big hit from the tariffs. They are now being made whole. Some companies passed much of the expense along. Hopefully they will find a way to pass that value back to the customer…and get some credit for it with some honesty and transparency. Several BT’s have said it. This is now about Trust more than it is about Tariffs. Retailers have to be able to say that they have done their utmost to be fair with the customer along this crazy journey. That will be wickedly complicated.

Shep Hyken

The short answer to the question, “Will consumers see significant price relief from retailers who receive tariff refunds?” is, “No.” First, the word “significant” means different things to different people (both retailers and consumers). It may seem negligible for many types of businesses. Also, consumers have accepted paying an elevated price. Smart retailers will find a way to spin this into a message about future savings for customers. The short answer to the question, “Will consumers see significant price relief from retailers who receive tariff refunds?” is, “No.” First, the word “significant” means different things to different people (both retailers and consumers). It may seem negligible for many types of businesses. Also, consumers have accepted paying an elevated price. Smart retailers will find a way to spin this into a message about future savings for customers. 

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