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Commentary and Discussion From the Retail Community

Should Brands Jump on Viral Trends?

15 Comments
Consumers are relatively split on whether it’s cool or embarrassing for brands to participate in viral trends. Where do you see the biggest risks in participating?

Are Luxury Prices Way Too High?

9 Comments
At the 2025 NRF Big Show, Jennifer Hyman, CEO and co-founder of Rent the Runway, lamented over the surge in prices of luxury items. Has this spike alienated both aspirational…

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