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Will GenAI Influence the 2024 Holiday Shopping Season?
Online holiday shopping could break records this year, and one key driver will be the increasing role of GenAI. In what ways could AI-powered customer service tools, like chatbots, enhance…
Is Ad Fatigue Getting Worse?
A new survey from AD-ID, the universal ad indexing system, reveals that ad fatigue is influencing consumer behavior. Why hasn’t ad fatigue been solved?
What Does the DirecTV-Dish Network Merger Mean for Subscribers?
After years of rumors and speculation, the merger of DirecTV and Dish Network may become a reality. In what ways could the evolving landscape of streaming services impact the newly…
Should In-Store Robots Be Hired or Fired?
A new survey of over 400 U.S. shoppers who have visited retailers with in-store robots in the past three months found the majority cited a “positive affinity and strong preference…
Will Gift Cards Dominate the 2024 Holiday Season?
The 2024 holiday shopping season is almost in full swing, and many consumers plan to skip the traditional gift this year, opting to give away gift cards instead. How do…
Can the Online Post-Purchase Experience Build Loyalty?
A new survey finds online shoppers are more likely to make repeat purchases from brands that provide a “premium post-purchase experience” that extends well beyond fast and free shipping. Where…
Should Corporate Employees Be Required To Work Retail Shifts?
With the aim of supporting retail staff, Home Depot has implemented a policy requiring corporate employees to spend one day per quarter working at one of its stores. How do…
What’s Stopping Consumers From Shopping Local More Often?
Illustrating the challenges mom-and-pop businesses face in encouraging consumers to buy local, a recent survey found that of the 29% of U.S. adults who said they are morally opposed to…
Should Uber and Lyft Be Worried About Tesla’s Robotaxi?
There might be a significant new player in town with the potential to knock Uber and Lyft down a few pegs: Elon Musk’s Tesla. Do you believe Tesla’s robotaxi could…
Why Has Gen Z’s Workforce Entry Been So Rocky?
Many companies have fired Gen Z workers just months after hiring them and are hesitant to hire recent college graduates. Are Gen Zers less prepared to enter the workforce than…
Who’s Making the Best Decision for Holiday Returns: Walmart or Amazon?
Holiday returns can make or break a customer’s shopping experience, and with competition fierce, retailers are looking for ways to balance convenience with profit protection. What strategies can retailers use…
Does the Supply Chain Deserve a Higher C-Level Priority?
Back-to-back hurricanes and the short-lived strike at East and Gulf Coast ports offered more evidence to some that the supply chain deserves a more prominent C-suite role. Should retailers and…
How Might the Grocery Price Wars Affect Consumers in the Long Term?
A new era of grocery price wars has purportedly begun. How might the escalation of the grocery price wars influence long-term consumer behavior?
Will Amazon Benefit by Showing Pricing History?
With the help of its new AI shopping chatbot, Rufus, Amazon is experimenting with allowing some users to access the pricing history of the products sold on its platform. Would…
Has McDonald’s Store Design and Layout Become Too ‘Sterile’?
Over the last few years, there have been a growing number of posts on social media platforms criticizing the evolving store design and layout of McDonald’s locations. How does the…
How Should Brands Respond to Shrinkflation Charges?
After seeing chip sales decline amid “shrinkflation” charges, PepsiCo has been adding about 20% more chips to bags of Tostitos, Ruffles, and Doritos without raising prices. What do you think…
Is H&M on the Right Track To Make It Back to the Top?
In order to compete and stay relevant, H&M has been fast-tracking a new course aimed at being more environmentally responsible. How can traditional fast fashion brands like H&M balance affordability…
Can Linking Amazon’s Grocery Banners to Amazon.com Elevate One-Stop Shopping?
Amazon is reconfiguring its fulfillment centers to allow Prime members to add goods from Amazon.com, Amazon Fresh, and Whole Foods in one cart to support the ultimate one-stop shopping solution…
Should More Retailers Accept Cryptocurrency as Payment?
Since Bitcoin was first introduced in 2009, cryptocurrency is now traded around the clock and gaining broader acceptance as a payment method. What impact does this have on consumer trust…
Do Grocery Shoppers Want Instacart’s Gamified Quests?
Instacart has added gamification to its Caper Carts to reward, incentivize, and thrill customers for playing mini-games in grocery store aisles. What do you think of the potential for gamification…
Can Starbucks Survive in China and Asia Amidst the Coffee Price Wars?
China’s coffee industry is rapidly expanding, with a remarkable 72% increase in specialty coffee and tea shops in 2023. This has been spelling trouble for Starbucks. What strategies must Starbucks…
