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Commentary and Discussion From the Retail Community

Will Unilever Clean-Up On #CleanTok?

9 Comments
Unilever announced a partnership with TikTok, based around the platform’s cleaning community  #CleanTok, that aims to tap into a growing trend of “GenZs who see staying home and cleaning as…

Are Standardized Metrics What Retail Media Needs?

13 Comments
Albertsons Media Collective, Albertsons’ retail media arm, unveiled a preliminary framework last week at The Cannes Lions International Festival of Creativity in France to help standardize specifications and methodologies across…

Which personalization techniques work best?

17 Comments
According to a new report, the three most prevalent personalization tactics are predictive personalization, email send-time optimization and buyer journey-based personalization. What do you think are the most effective, most…

Is The Bar Raising For Last-Mile Sustainability?

9 Comments
Descartes Systems Group’s second annual Home Delivery Sustainability Report finds consumers expect one-third of retailers to publish the carbon footprint of individual deliveries currently and 59 percent to do so…

How Speedy Does Walgreens Need To Be?

19 Comments
Lindsay Mikos, senior director of omnichannel strategy and programs at Walgreens, spoke about the retail pharmacy chain’s moves to build out and maintain its super-fast omnichannel fulfillment options, including 30-minute…