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Report Reviews Marketing Efforts Aimed at Kids

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The U.S. Kids Market, a new report from Packaged Facts available at MarketResearch.com, outlines the demographic trends within the country’s population of children and reviews successful marketing efforts aimed at…

New Products Get a Running Start at Wal-Mart

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Wal-Mart is highly cost-efficient venue for marketers to test drive new products. Companies are drawn to its marketer-friendly centralized buying system and its lack of new-product shelving or slotting fees…

Microsoft Edits Witness List

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Attorneys for Microsoft told U.S. District Judge Colleen Kollar-Kotelly that eight of the 17 witnesses remaining on its list would not take the stand, including four Microsoft executives. What should…

Food Marketers Focus on Teens and Tweens

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Creating a brand attitude has proven effective in winning the kid dollar. Should food retailers leave marketing to teens and tweens solely to the brand manufacturers or create their own…

Chipmaker Weaves Technology into Clothing

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Infineon Technologies unveiled prototype wearable chips that it says can be sewn directly into clothing and other textiles. What do you think are the retail and consumer applications for…

Winn-Dixie Quarterly Profits Quadruple

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Winn-Dixie Stores Inc. says fiscal third-quarter earnings rose fourfold from a year ago, when it was burdened with the cost of remodeling stores. The supermarket chain has shed unprofitable food…

Beer and Wine Consumers Break the Mould

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The beverages one imbibes often doesn’t match what one is “supposed” to be drinking, a new study found. What do the insights from Scarborough research mean for retailers that sell…

Dollar General Emerges from Accounting Onus

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Dollar General is emerging from the shadow of accounting errors, which resulted in a nearly $200 million overstatement of earnings, shareholder lawsuits and an investigation by the SEC, with aggressive…

7-Eleven Faces Profit Crunch with Strategy

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Several analysts are highly critical of 7-Eleven’s aggressive plans to invest in technological initiatives, staff training and a ramp-up of its fresh-food program, expressing concern about increased spending in a…

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