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  • The Lululemon store on Walnut street in the Shadyside neighborhood with a man walking in front of it

    Is Lululemon’s Chief Product Officer Exit a Big Blow?

    Lululemon Athletica Inc. announced a new organizational structure across its product, brand, and merchandise teams following the departure of its acclaimed chief product officer, Sun Choe. Will this new structure help compensate for the loss of Choe?

    Read More Is Lululemon’s Chief Product Officer Exit a Big Blow?Continue

  • Costco store

    How Should Costco Deal With Non-Members?

    Costco has expanded its accessibility by forming a strategic partnership with Uber, allowing non-members to order products from the warehouse club. How does this partnership reflect changes in retail logistics and consumer accessibility?

    Read More How Should Costco Deal With Non-Members?Continue

  • Disabilities

    Why Are Disabled People Being Shortchanged in Advertisement Representation?

    A recent survey of more than 6,500 UK adults — including more than 2,300 who identified as disabled — found that 32% had not seen any disability represented in the media and advertising content they had seen, watched, or read during the last six months. Why are disabled people or themes so rarely featured in advertising?

    Read More Why Are Disabled People Being Shortchanged in Advertisement Representation?Continue

  • Red Lobster restaurant in Ottawa, Canada

    Can Red Lobster Successfully Continue With New Owners?

    Red Lobster has filed for Chapter 11 bankruptcy after abruptly closing numerous locations. In what ways do you foresee restructuring efforts impacting the brand’s image and market positioning?

    Read More Can Red Lobster Successfully Continue With New Owners?Continue

  • Under Armour storefront at Liverpool one retail. an American company that manufactures footwear, sports and casual apparel.

    Under Armour Looks To Do More With Less

    In his first quarterly earnings call since returning to the CEO role after four years, Under Armour founder Kevin Plank outlined a new Protect This House turnaround strategy. What do you think of his plan?

    Read More Under Armour Looks To Do More With LessContinue

  • Starbucks Coffee Shop Branding Logo

    What Will It Take To Reverse Starbucks’ Decline?

    Starbucks faced a disappointing quarter with declining same-store sales in the U.S. and China, leading to a 2% dip in global revenue. How can Starbucks optimize its digital strategies and app enhancements to attract and retain customers?

    Read More What Will It Take To Reverse Starbucks’ Decline?Continue

  • Woman walking

    Does the ‘Quiet Luxury’ Trend Have Staying Power?

    Some fashion insiders are predicting that the quiet luxury trend is on its way out, making room for the comeback of blingy, loud fashion. Do you see quiet luxury remaining a strong trend for a while, or do you see a shift soon to bolder designs?

    Read More Does the ‘Quiet Luxury’ Trend Have Staying Power?Continue

  • Intelligent Digital Signage , Augmented reality marketing and face recognition concept. Interactive artificial intelligence digital advertisement in retail hypermarket Mall.

    Do All Retailers Need In-Store Media Networks to Remain Viable?

    In the bustling landscape of retail technology, one trend stands out: the burgeoning realm of in-store media networks. What implications does the surge of in-store media networks hold for the future of retail?

    Read More Do All Retailers Need In-Store Media Networks to Remain Viable?Continue

  • The Container Store

    How Should The Container Store Be Reorganized?

    The Container Store posted its second straight year of losses, received a delisting notice from the New York Stock Exchange, and is evaluating strategic alternatives that may include a sale. How do you think The Container Store may have to reposition itself?

    Read More How Should The Container Store Be Reorganized?Continue

  • Female Customer Using 3D Augmented Reality Digital Interface in Modern Shopping Center

    Is It Time for Phygital Retail To Become Mainstream?

    In 2022, BrainTrust members discussed the notion of a phygital retail future. Over two years later, we take a look at how far this landscape has evolved. What are the significant advancements or challenges faced in digitizing the physical store?

    Read More Is It Time for Phygital Retail To Become Mainstream?Continue

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