The NRF and Prosper Insights & Analytics have released their annual survey revealing the spending scale and gift preferences for Valentine’s Day. Despite a decreasing number of people observing the holiday, how can retailers optimize their strategies to ensure they’re taking full advantage of this consumer behavior trend?
In a step to further position its men’s lineup to match its success in women’s, Lululemon introduced its first line of men’s footwear. How important will establishing a credible men’s footwear offering be for Lululemon to drive relevance and accelerate growth in the men’s space?
New Balance has taken a new stride to help with sustainability. How can the concept of a circular economy be further harnessed in the fashion and footwear industries to minimize waste and ensure optimal use of manufacturing resources?
Amazon is launching its first AI-powered shopping assistant called Rufus. How much of a threat is Rufus to Google and social media sites that support discovery?
Universal Music Group has announced that it is pulling its music from TikTok. To what extent does the traditional music industry need to re-evaluate its approach toward music licensing in the context of the burgeoning social media landscape?
Bud Light is launching a humorous Super Bowl ad in an attempt to recover from last year’s consumer boycott. Can a return to humor help the company recover its standing with beer drinkers?
With 150 new Walmart stores planned, there’s the potential for a huge retail shift for the economy and local communities. How might Walmart’s ambitious expansion plans and “Store of the Future” design concept disrupt the existing retail landscape?
A campaign featuring Snoop Dogg promoting Solo Stove, a maker of fire pits, has some marketers wondering whether viral campaigns are overrated. Why do you think the campaign missed the plan despite going viral?
At NRF 2024: Retail’s Big Show, three vendors with robots stood out from the crowd. Are aisle-roving inventory robots finally coming of age?
Burger King is back at it again with another new limited burger, the Candied Bacon Whopper, alongside the upcoming Fiery Big Fish sandwich. Does BK’s adaptation to trends demonstrate its grasp of consumer tastes, or is it merely reacting to market shifts?
