Brands have an opportunity to turn content into digital goods (products and services that are completely delivered using information technology) to get closer to consumers, create communities, and develop an additional revenue stream.
When offered by a retail company, a lifetime warranty is both a business strategy and a consumer benefit rolled into one, but with its fair share of pros and cons, it has become more controversial than ever.
It’s always a risk to discontinue products, especially when a company’s value proposition is based on having great breadth and depth.
DTC brands are reportedly ramping up investments in affiliate marketing as the cost of social media advertising has soared due to competition and iOS privacy restrictions.
Even as consumers struggle with record-high debt and inflation, Amazon made more money than ever on Prime Day this year.
Apple’s recent unveiling of the Vision Pro, its first mixed-reality headset, wowed tech bloggers.
Not only are older Americans being ignored in advertising, they’re also feeling left behind in product innovation, according to survey results from Ipsos.
In the fast-paced world of retail, discounts have become a powerful tool for enticing consumers and driving sales.
In a recent post, the National Retail Federation’s (NRF) Chief Economist, Jack Kleinhenz, provides valuable insights into the current state and future trajectory of the U.S. economy.
Shopping malls have been a part of American culture in some capacity for around a century, but they’ve been struggling in recent years.
