Does Tiktok Need a Private Label to Make Social Shopping Work?
TikTok is testing a dedicated in-app social-shopping section, “Trendy Beat,” in the UK to showcase products trending on videos on the app directly sold by TikTok’s parent, ByteDance.
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Is Costco Over-Complicating Self-Checkout?
Costco’s move to increasingly add staff to self-checkout stations is drawing some poor reviews on social media.
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Are Standardized Metrics What Retail Media Needs?
Albertsons Media Collective, Albertsons’ retail media arm, unveiled a preliminary framework last week at The Cannes Lions International Festival of Creativity in France to help standardize specifications and methodologies across retail media networks to maximize the emerging medium’s potential.
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Should Tito’s Join Or Lampoon The Canned Cocktail Trend?
Tito’s Handmade Vodka, among the few major vodka makers not to come out with a hard seltzer, is mocking the canned cocktail trend by selling empty cans to encourage consumers to mix their own drinks.
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Is Kroger’s first-party data ideal for driving programmatic connected TV ads?
Kroger Precision Marketing is expanding its private programmatic marketplace to include video and CTV (connected TV) inventory, fueling a convergence of three dominant media trends. What do you think of the advertising opportunity in purchasing CTV and video inventory tied to Kroger first-party data?
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Will retailers be ready when the third-party cookies crumble?
Eighty-one percent of companies are reliant on third-party cookies while 85 percent of consumers want brands to use only first-party data, according to a new report. What advice would you give marketers about shifting from reliance on third-party data to first-party data for ad targeting?
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Which personalization techniques work best?
According to a new report, the three most prevalent personalization tactics are predictive personalization, email send-time optimization and buyer journey-based personalization. What do you think are the most effective, most overrated and most underrated personalization techniques and related data-mining approaches?
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What Came First, The Chicken or The Lab?
The U.S. Department of Agriculture has approved two companies to sell “cell-cultivated” chicken for human consumption.
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Will Dormify Shops Make The Container Store a Big Deal On Campus?
The Container Store has plans to go off to college in the fall and it’s taking a friend with it.
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Is The Bar Raising For Last-Mile Sustainability?
Descartes Systems Group’s second annual Home Delivery Sustainability Report finds consumers expect one-third of retailers to publish the carbon footprint of individual deliveries currently and 59 percent to do so within five years.
