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  • Did the pandemic change digital marketing for good?

    Did the pandemic change digital marketing for good?

    A report from Salesforce shows that nine in 10 marketing leaders believe that their digital engagement strategy has completely or somewhat changed since before the pandemic. What lessons has the pandemic taught retailers and brands about digital engagement?

    Read More Did the pandemic change digital marketing for good?Continue

  • Will Just Walk Out tech work for Whole Foods?

    Will Just Walk Out tech work for Whole Foods?

    Two new Whole Foods Market stores scheduled to open next year will be set up with Amazon’s Just Walk Out technology to enable customers to shop without having to stop at a physical checkout stand. What are the potential and limitations of Amazon’s Just Walk Out and similar technologies to provide cashierless experiences in stores?

    Read More Will Just Walk Out tech work for Whole Foods?Continue

  • Will shoppers flock to or avoid stores for Halloween and Christmas?

    Will shoppers flock to or avoid stores for Halloween and Christmas?

    While studies show relative improvement in shopping footfall over 2020, some data also indicate a growing hesitancy to shop in physical stores. What do you make of the data coming out about U.S. foot traffic, and what do you see as the prime drivers for visiting or not visiting stores?

    Read More Will shoppers flock to or avoid stores for Halloween and Christmas?Continue

  • Primark picking up pace of U.S. expansion after being slowed by the pandemic

    Primark picking up pace of U.S. expansion after being slowed by the pandemic

    Fast-fashion retailer Primark announced last week that it will open its newest store in the U.S. in Philadelphia’s Fashion District on Sept 16.  What do you think about Primark’s fast-fashion business model and its chances for success in the U.S.?

    Read More Primark picking up pace of U.S. expansion after being slowed by the pandemicContinue

  • Higher wages can boost retailers’ bottom lines

    Higher wages can boost retailers’ bottom lines

    While wage hikes amid a tight labor market are expected to contribute to higher prices for consumers, a new study finds a favorable tradeoff in higher levels of customer service. Do you see the productivity gains resulting from higher wages largely offsetting the related expenses for many retailers?

    Read More Higher wages can boost retailers’ bottom linesContinue

  • Will Gen Z ditch Brandy Melville for wanting only pretty, thin, young, white workers?

    Will Gen Z ditch Brandy Melville for wanting only pretty, thin, young, white workers?

    Brandy Melville is a hot contemporary casual clothing retailer that caters to Gen Z female consumers who spend hours on TikTok and are fashion conscious.  How do you expect consumers who have purchased goods from Brandy Melville to react to the news about its alleged hiring and employment practices?

    Read More Will Gen Z ditch Brandy Melville for wanting only pretty, thin, young, white workers?Continue

  • Will its Public Lands concept store help Dick’s conquer the great outdoors?

    Will its Public Lands concept store help Dick’s conquer the great outdoors?

    It’s only one store, but Dick’s Sporting Goods sees big things ahead for its new Public Lands concept, which will celebrate its grand opening on Sept. 24 in Pennsylvania. Do you see the Public Lands concept as in-tune with the needs of consumers in the outdoors lifestyle market?

    Read More Will its Public Lands concept store help Dick’s conquer the great outdoors?Continue

  • Nordstrom ain’t what it used to be before the pandemic

    Nordstrom ain’t what it used to be before the pandemic

    Nordstrom experienced a number of stock downgrades and an 18-percent one-day sell-off after reporting that second quarter sales declined versus pre-pandemic 2019 levels and lagged behind many of its department store and off-price peers. What do you suspect is causing underperformance at both the Nordstrom full-price chain and Nordstrom Rack?

    Read More Nordstrom ain’t what it used to be before the pandemicContinue

  • Why does Amazon want a branded TV?

    Why does Amazon want a branded TV?

    Amazon reportedly plans to market its own branded TVs in the U.S., possibly as soon as October. How important is the introduction of Amazon-branded TVs to the company’s efforts to accelerate the use of Alexa-voice technology as a purchasing tool?

    Read More Why does Amazon want a branded TV?Continue

  • Why can’t CMOs And CIOS just get along?

    Why can’t CMOs And CIOs just get along?

    A new study found corporations with “very effective” CMO-CIO working relationships have sizable advantages in driving data-driven innovation, but that only 23 percent of corporations believe they have attained such collaboration. What should be primary and secondary priorities in driving collaboration between marketing and IT?

    Read More Why can’t CMOs And CIOs just get along?Continue

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