In a survey of 158 business professionals by Arm Treasure Data, 71 percent say they believe the time between first customer engagement and purchase is a month or longer. Have typical shopper journeys become longer or just harder to determine?
Originally announced in May, Google Shopping includes a personalized home page for Google members that provides access to millions of products via tabs distinguished by category. What do you see as the biggest value for retailers and consumer direct brands that are part of the Google Shopping platform?
“Nobody wants to go bra shopping,” Heidi Zak, co-founder and co-CEO of online lingerie seller ThirdLove told Business Insider in September 2018. “I started the company so a woman wouldn’t have to go to the store.” What is most challenging for customers about the bra-fitting experience?
In a move to better integrate its physical stores with its online enterprise, Walmart is combining both its supply chain and finance teams that work with its e-commerce site and stores. Is full integration of online and physical store functions the best solution for most large retail chains?
Amazon is offering a program to help upstart brands gain more support and visibility on its platform. The cost: Amazon gets the right to purchase the brand at any time for a fixed price, often $10,000. How open should start-up brands be to the Amazon Accelerator program, given the right-to-purchase tradeoff?
With unemployment rates at or near historic lows, retailers sometimes look in different places to find good workers. According to a recent piece from Bloomberg, some restaurant operators are hiring ex-criminals in order to fill the worker gap. Should retailers hire ex-cons?
Yesterday, TRU Kids Brands, the parent company of Toys “R” Us, announced plans to open two new stores in time for the 2019 Christmas shopping season. What do you think of the business model whereby manufacturers pay for space and services and keep 100 percent of sales made in stores?
Just because someone knows how to sell your merchandise doesn’t mean they know how to motivate a crew and manage your store. What advice would you add to those in the article on developing store managers?
NYC retailer Showfields, a brick-and-mortar showcase for mostly online brands, is getting in on the experiential act with a theatrical guided tour called House of Showfields. Do you think customers will take part in the House of Showfields experience, and do you think it will drive sales?
While Amazon’s 48-hour Prime Day event didn’t go off entirely without service interruptions or complaints, the e-tail giant claims more items were purchased over the two-day event than Black Friday and Cyber Monday combined. Are Prime Day and rival sales promotions now part of the American shopping psyche?
