Adobe’s first ever emoji trend report shows how these graphic symbols have evolved as a way to break through the clutter of digital communications. What can emojis do that words can’t in consumer outreach and marketing communications? What downsides do you see?
Nike Inc. has acquired Celect, a predictive analytics firm founded by MIT professors, to accelerate its ability to match inventories to consumer needs. Is marrying predictive analytics and RFID a strategy that will become a competitive necessity for big retail chains?
The North Face has opened a store in SoHo with a new look and experiential bent, and it’s already planning to expand the new layout into the rest of its locations nationwide. Do you think The North Face is making a smart move by going “experiential” in all of its locations nationwide?
After ending domestic express deliveries for Amazon.com in June, FedEx indicated last week it would be ending domestic ground deliveries, as well. What do you think drove FedEx’s decision to end its U.S. business with Amazon, and was it a smart move?
Target has sold Levi Strauss’ value-priced Denizen brand jeans in its stores for years. Now the retailer is adding Levi’s premium red tab 505 and 511 jeans at 50 stores located near college campuses and urban centers. What does the agreement to sell Levi’s red tab jeans say about the strategies of both the retailer and the manufacturer?
Victoria’s Secret is being urged by a group of more than 100 “Angels” who have modeled for the company to use its influence and power to curb abuses they say have been carried out in its name in the past. How would you respond to the RESPECT letter if you were the CEO of Victoria’s Secret?
Taking on Stitch Fix, Amazon.com has added a styling service to its Prime Wardrobe subscription service. Will offering style recommendation through Personal Shopper help jumpstart Prime Wardrobe’s growth?
In customer journeys, triggers make consumers aware they have a need. Part of the challenge with customer journeys is that triggers are not well understood. Are triggers that start the customer journey frequently misunderstood and/or oversimplified?
Travelers and workers at San Francisco International Airport have a new place to get coffee. Don’t expect any pleasant smiles from the staff, however, as the newest coffee stop is run completely by robotics. Do you see robotics playing a more prominent role in coffee and other foodservice industries in the near future?
Whole Foods shoppers preparing to party will soon be able to pick up not just food, but everything else they need at the Amazon-owned grocer. How likely is Whole Foods’ affiliation with Packed Party be a success for both parties?
