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  • Brands and retailers get in on the esports marketing game

    Brands and retailers get in on the esports marketing game

    Esports, or competitive gaming, has either surpassed or is close to exceeding $1 billion in global revenues, according to studies. And advertisers are increasingly recognizing the activity’s potential to reach the coveted Millennial demographic. Do you see a broad or niche opportunity for retailers and brands to tap into the growing popularity of esports?

    Read More Brands and retailers get in on the esports marketing gameContinue

  • Are Amazon’s private labels falling short or just getting started?

    Are Amazon’s private labels falling short or just getting started?

    Despite Amazon.com’s success with products such as its Echo voice-activated speakers, not everything is quite as rosy when it comes to the e-tail giant’s private label products. Do you think Amazon’s apparent branding deficiencies are limiting its private label sales?

    Read More Are Amazon’s private labels falling short or just getting started?Continue

  • Anthropologie hopes to earn an A+ with new plus-size clothing options

    Anthropologie hopes to earn an A+ with new plus-size clothing options

    Anthropologie, the lifestyle retailer created for educated and affluent women between the ages of 30 and 45, has debuted a new, expanded collection of plus-sized clothing under the APlus by Anthropologie category. Why aren’t more apparel retailers that serve women offering clothing size options that better mirror the population?

    Read More Anthropologie hopes to earn an A+ with new plus-size clothing optionsContinue

  • Can Walmart lead the fight to eliminate plastic waste?

    Can Walmart lead the fight to eliminate plastic waste?

    Walmart has announced ambitious goals to significantly reduce the plastic waste of its private brand packaging while encouraging national brand suppliers to do the same. Will consumer calls to ban single-use plastic packaging and minimize plastic packaging grow louder over the next few years?

    Read More Can Walmart lead the fight to eliminate plastic waste?Continue

  • Burger King launches $5-a-month coffee subscription service

    Burger King launches $5-a-month coffee subscription service

    Burger King last week introduced a $5.00-a-month coffee subscription service. Does the BK Café Subscription program represent a competitive threat to McDonald’s, Starbucks, Dunkin or others?

    Read More Burger King launches $5-a-month coffee subscription serviceContinue

  • Can location intelligence provide a lifeline for retailers?

    Can location intelligence provide a lifeline for retailers?

    Fast moving consumer goods and general merchandise retailers are racing against time to rethink their physical selling locations in the context of consumers’ digitally enabled shopping journeys. Will geo-location analysis gain traction as a retail tool this year or are the privacy concerns and other hurdles too high?

    Read More Can location intelligence provide a lifeline for retailers?Continue

  • Will Dollar General harvest big returns by taking perishables in-house?

    Will Dollar General harvest big returns by taking perishables in-house?

    Building on its fresh foods initiatives, Dollar General is plotting a multi-phase shift to self-distribution of perishable goods, primarily fresh and frozen. Do you see more benefits than risks with Dollar General’s shift to self-distribution of perishables?

    Read More Will Dollar General harvest big returns by taking perishables in-house?Continue

  • Will Walmart’s new tablet burn into Amazon Fire’s market share?

    Will Walmart’s new tablet burn into Amazon Fire’s market share?

    Tablet sales may have slowed down in recent years, but Walmart has apparently identified an opportunity within the category that it can leverage to drive sales. Do you expect Walmart to follow an Amazon-like strategy and aggressively pursue developing its own tech products under the ONN brand?

    Read More Will Walmart’s new tablet burn into Amazon Fire’s market share?Continue

  • Pets rule the retail roost

    Pets rule the retail roost

    Pets are wrestling control over larger parts of household budgets, along with owners’ hearts, as demonstrated by Valentine’s Day. Do you see similar drivers when it comes to spending on pets and kids?

    Read More Pets rule the retail roostContinue

  • Will 5G bring the tech benefits that consumers and markets expect?

    Will 5G bring the tech benefits that consumers and marketers expect?

    According to a survey of 295 advertisers, about half believe one of the benefits of 5G will be a better customer experience, while close to half likewise view it as an opportunity to use new creative formats. Where do you see the main benefits from 5G networks for retailers and consumers?

    Read More Will 5G bring the tech benefits that consumers and marketers expect?Continue

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