The NFL, according to numerous reports, faces a challenge reaching Gen Zers, a troubling trend not only for the league but for the scores of advertisers backing America’s most popular sport. How do you think younger generations may redefine sports marketing?
Retail interior design and store layout are two fundamental factors that shape and influence a store’s customer experience and performance. How does adding experiential elements affect the balance between visual appeal and sales conversions?
Early forecasts for holiday spending are generally mixed due to uncertainty created by inflation effects, potential interest rate cuts, and a volatile election season. Salesforce last week predicted a 2% year-over-year increase in sales over November and December in the U.S. this year. That represents a sharp pullback from a 3.8% gain in the 2023…
Pop-up shops are temporary retail spaces that have been invaluable to e-commerce and mobile brands that do not have permanent physical store locations. What future trends or challenges could impact the effectiveness of pop-up shops?
Ulta Beauty has become the latest firm to face snags caused by the rollout of a new ERP (enterprise resource planning) system. What factors can help ensure a successful ERP implementation?
Chick-fil-A seems to be maintaining a lead in the fast-food industry without much of a hitch. How do its recent innovations reflect broader trends in retail and fast food in response to changing consumer behaviors and market pressures?
Shares of Dollar General last Thursday tumbled by about 30% after a second-quarter shortfall raised concerns that dollar stores in general are losing share to Walmart, Target, ALDI, Temu, and others built around value. Is Dollar General taking the right steps to revive sales and improve its competitive position?
This past month saw many brands announcing partnerships with athletes and entities in the sports industry, even if the retail brands themselves weren’t inherently connected to anything athletic. How do retail partnerships with sports organizations affect consumer perceptions of a brand’s value, especially when the brand’s products are not sports-related?
Coca-Cola and OREO became the latest iconic food and beverage brands to collaborate on two new, limited-edition food and beverage products inspired by each other. What benefits do you see for the brands involved?
Circle K, owned by Alimentation Couche-Tard, has proposed a $38 billion bid to acquire 7-Eleven, potentially marking the largest foreign takeover in Japan. How might this acquisition impact the U.S. convenience store market?
