It’s the battle of the fast-food giants as both companies launch low-cost deals.
The landscape of dining out is changing, with fast food no longer being the clear-cut choice for budget-conscious consumers. Do you think the lines have blurred or been removed between fast-food and traditional restaurants?
DoorDash has revealed new alliances with Sally Beauty and M·A·C Cosmetics and is rolling out drone delivery as a test in the U.S. What strategies can industry leaders adopt to maximize the benefits of such alliances and services amid shifting consumer preferences?
Wendy’s is rolling out a plan where the cost of your favorite burger might fluctuate throughout the day. What strategic measures should Wendy’s and other chains take to mitigate potential consumer backlash against fluctuating prices in the fast-food industry?
American fast-food chain Wendy’s is bringing a sweet treat to its breakfast menu in partnership with baked goods chain Cinnabon.
Restaurant Brands International will spend $1 billion in cash to buy Carrols Restaurant Group, which is the largest U.S. franchisee of Burger King.
A lawsuit claiming that McDonald’s and Wendy’s burgers appeared larger in advertisements than in reality has been dismissed by a judge….
Burger King and Wendy’s have launched their own versions of McDonald’s iconic snack wraps, which were removed from the menu in…
Wendy’s has unveiled its first “next gen” restaurants that prioritize technology and digital ordering, with a focus on drive-thru, dine-in, and…
Conagra Brands recently said it would bring Wendy’s-branded canned chili to store shelves, according to The Takeout.
Dove and Wendy’s in Canada have both launched campaigns against ageism in support of a beloved Canadian news anchor who was relieved of her duties, allegedly for letting her hair go gray. Do you see Dove and Wendy’s recent campaigns around ageism as timely, opportunistic or risky?
A university study finds that, although brand essence, or authenticity, ideally comes through an association with the creator, one other proxy to measure essence is the recipe and manufacturing process. What do you think about telling founder stories as a tool for elevating brand authenticity?
If you order a hamburger online from a Wendy’s in the U.S., you have roughly a one-in-five chance of getting a message that your local restaurant is out-of-stock on that particular item, according to new research. Are consumers more likely now to stop patronizing a restaurant or grocery store due to out-of-stocks than they would have been before the coronavirus outbreak?
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