Wendy’s News

Burger King sign

Burger King To Launch $5 Meal Ahead of McDonald’s Same-Price Combo

It’s the battle of the fast-food giants as both companies launch low-cost deals.

How Will Fast-Food Price Wars Change Restaurants and Chains?

The landscape of dining out is changing, with fast food no longer being the clear-cut choice for budget-conscious consumers. Do you think the lines have blurred or been removed between fast-food and traditional restaurants?

Phone with a "DoorDash" logo on it

DoorDash Expands Beauty Delivery Partnerships and Ventures Into Drone Delivery

DoorDash has revealed new alliances with Sally Beauty and M·A·C Cosmetics and is rolling out drone delivery as a test in the U.S. What strategies can industry leaders adopt to maximize the benefits of such alliances and services amid shifting consumer preferences?

Wendy's Retail Location

Will Wendy’s Succeed or Fail With Its Upcoming Dynamic Pricing?

Wendy’s is rolling out a plan where the cost of your favorite burger might fluctuate throughout the day. What strategic measures should Wendy’s and other chains take to mitigate potential consumer backlash against fluctuating prices in the fast-food industry?

Wendy's new Cinnabon Pull-Aparts

Wendy’s Teams Up With Cinnabon for Latest Breakfast Item

American fast-food chain Wendy’s is bringing a sweet treat to its breakfast menu in partnership with baked goods chain Cinnabon.

Burger King sign

Burger King Owner To Buy Chain’s Biggest US Franchisee for $1 Billion

Restaurant Brands International will spend $1 billion in cash to buy Carrols Restaurant Group, which is the largest U.S. franchisee of Burger King.

Judge Dismisses Lawsuit Against McDonald’s and Wendy’s That Claimed Their Burgers Looked Much Bigger in Ads Than in Real Life

A lawsuit claiming that McDonald’s and Wendy’s burgers appeared larger in advertisements than in reality has been dismissed by a judge….

Burger King and Wendy’s Are Trying To Start the Chicken Wrap Wars. But Their Messy Meals Made Us Yearn for the Return of McDonald’s Iconic Snack Wraps.

Burger King and Wendy’s have launched their own versions of McDonald’s iconic snack wraps, which were removed from the menu in…

Take a Look Inside Wendy’s Tech-Focused New-Look Restaurants. To Collect a Mobile Order You Park in a Dedicated Spot and Collect Your Food From a Pickup Shelf.

Wendy’s has unveiled its first “next gen” restaurants that prioritize technology and digital ordering, with a focus on drive-thru, dine-in, and…

Cup of Wendy's Chili next to a can of Wendy's Chili

Will Wendy’s Chili Have a Long Shelf Life in Grocery Stores?

Conagra Brands recently said it would bring Wendy’s-branded canned chili to store shelves, according to The Takeout.

Dove and Wendy’s battle ageism

Dove and Wendy’s battle ageism

Dove and Wendy’s in Canada have both launched campaigns against ageism in support of a beloved Canadian news anchor who was relieved of her duties, allegedly for letting her hair go gray.  Do you see Dove and Wendy’s recent campaigns around ageism as timely, opportunistic or risky?

How important are founders to brand authenticity?

How important are founders to brand authenticity?

A university study finds that, although brand essence, or authenticity, ideally comes through an association with the creator, one other proxy to measure essence is the recipe and manufacturing process. What do you think about telling founder stories as a tool for elevating brand authenticity?

Customers ask Wendy’s, ‘Where’s the beef?’

Customers ask Wendy’s, ‘Where’s the beef?’

If you order a hamburger online from a Wendy’s in the U.S., you have roughly a one-in-five chance of getting a message that your local restaurant is out-of-stock on that particular item, according to new research. Are consumers more likely now to stop patronizing a restaurant or grocery store due to out-of-stocks than they would have been before the coronavirus outbreak?