ThirdLove’s 2021 strategy focuses on expanding market share
October 20, 2020
ThirdLove, the body-positive direct-to-consumer bra brand, has a six-part plan to grow its business in 2021: new price points to capture mid-tier bra shoppers; moving into new apparel categories; rethinking purchase thresholds for free shipping; social causes and environmental sustainability; texting with customers; and building its workforce to meet market demands. “The goal of the lower price point is efficiency of scale and giving that back to our customers, to deliver more value and access a wider part of the market,” said CEO Heidi Zak.
Recent News
Sweetgreen Introduces Steak to the Menu
Sweetgreen, known for its signature salad bowls, has introduced steak to its menu for the first time, marking a significant change for the brand.
Disney Struggles With Streaming Profitability
Disney’s recent financial report reveals a mixed bag of results, with a significant focus on the challenges of making its streaming services profitable.
Starbucks Releases Summer Menu Selections
As summer dawns, Starbucks has unveiled its seasonal lineup, featuring the debut of the Summer-Berry Starbucks Refreshers beverages, available beginning May 7 in the U.S.
Live Nation Addresses Unlikely Breakup Amid Looming DOJ Lawsuit
In a recent discourse addressing the specter of a Department of Justice (DOJ) lawsuit, Live Nation’s chief financial officer and president, Joe Berchtold, offered insights into the impending legal predicament.