US iran conflict

March 6, 2026

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How Will The Iran Conflict Affect US Retail?

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The Iran conflict could disrupt supply chains, drive up energy and freight costs, and weaken consumer demand depending on its duration and severity.

Commercial ship traffic through the Strait of Hormuz — where about a fifth of the world’s oil supply typically travels, and a key route for commodities like aluminum, sugar, and fertilizer — remains at a near standstill amid ongoing strikes by the U.S. and Israel, coupled with threats from Iran to fire on tankers.

Typically, about 138 vessels travel through the Strait of Hormuz every 24 hours — but that has dropped to “single-digit levels” in recent days as some vessel operators and insurance companies suspend operations, according to a March 5 statement from the Joint Maritime Information Center.

Some shipping companies are rerouting vessels around the Cape of Good Hope in Africa and adding surcharges to compensate for additional risks, also factoring in the extra fuel and labor for a longer journey.

The outbreak of the Iran war adds a new layer of stress to global supply chains already strained by the rise of tariffs and other trade barriers. The instability is seen reducing the prospects of container shipping returning to the Red Sea and Suez Canal routings following a pullback in attacks on ships by Yemen’s Houthi rebels.

US-Iran Conflict Could See Shipping Congestion Affect American Ports, Retail Pricing

Although nearby regions in Europe and Asia are most directly impacted, the shipping congestion is expected to eventually unsettle U.S. ports.

“The supply chain is kind of like a long train with many cars and each car represents, let’s say, a port in the world. Well, if one car gets derailed, it can very often have a domino effect to many other cars behind it or in front of it,” Michael Goldman, general manager North America of CARU Containers, told the Associated Press. “So although we only have a small number of ports affected by this military action, it can really have a big effect on the total supply chain.”

Disrupted energy supplies to Europe and Asia likely mean higher prices for Americans as the global price of oil and natural gas rises.

Gasoline prices in the U.S. reached $3.32 on Friday, increasing 34 cents, or about 11%, over the past week — the highest price since September 2024. Market watchers see continued volatility ahead that could dampen broader spending.

“[Higher gas prices are] particularly hard on lower-income households that spend a higher share of the budget on gas,” Mark Zandi, chief economist at Moody’s, told CNBC. “That’s the group that’s already under a lot of financial pressure.”

Further, Zandi said, “Higher gasoline prices have an outsized impact because it hurts consumer sentiment. That affects their ability and willingness to spend, and that weighs on the economy.”

A full 70% of consumers say gas prices affect their feelings about the economy, according to the National Association of Convenience stores. Along with ongoing tariff pressures, any related higher shipping costs, delayed cargo, and elevated insurance premiums are expected to add inflationary pressures for food, chemicals, electronics, and other imports should the conflict drag on.

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"What are the obvious and less obvious ways U.S. retail may be impacted by the widening Iran conflict?"
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Tom Ryan

Managing Editor, RetailWire


Discussion Questions

What are the obvious and less obvious ways U.S. retail may be impacted by the widening Iran conflict?

Do gas prices have an outsized impact on consumer psyche or is the effect generally exaggerated?

Poll

7 Comments
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Neil Saunders
Neil Saunders

The most direct impact will be on inflation. If oil prices go up and remain up, the cost of many things will rise accordingly. That doesn’t cause a major price hike, but it will exacerbate already sticky inflation. The more immediate impact is on rising gas prices which reduce discretionary spend. But, again, this has to persist for a prolonged period of time to have a material impact on retail sales.

Last edited 6 hours ago by Neil Saunders
Bob Amster

Let’s see…

• Iranian tourists will stop coming to Madison Avenue to shop – irrelevant

• Prices of petroleum-based products may temporarily go up, and go back when the conflict is over – a mixed bag

• The price of pistachios and dates may go up – not a huge impact on retail

• Persian lamb/astrakhan coats will not flow into the US – they haven’t for decades anyway

I think that’s it.

Mark Ryski

The most obvious way consumers may be impacted by a widening conflict is by rising prices, but less obviously is in how this impacts underlying consumer sentiment. Gas prices have an oversized impact on consumers, not only because it impacts such a large percentage of the population, but because consumers are reminded of it every time they drive by a gas station and the posted price increases. It’s like a massive outdoor advertising campaign reminding consumers that things are getting worse. And while rising gas prices are troubling enough, this is lumped on top of an uptick in unemployment rate, and tariff-induced inflation. Consumers drive the economy, and they are being severely tested.

Cathy Hotka
Cathy Hotka

This messy, motive-free war is going to have wide-ranging impacts we cannot yet see. If Iran’s ally China decides to get involved, if the conflict widens even further than it has, no one can foresee the results, but they won’t be good.

Carol Spieckerman

Not unlike tariffs, the conversation around gas prices is very much wait-and-see, yet it has an outsized impact on consumer confidence. Gas prices have already experienced the largest single-day increase since March 2022, with some predicting prices could rise 5 to 10 cents a day for the near term. There’s no clear trajectory beyond that, but we do know that as oil prices rise, gas prices follow. And gas prices arguably have more political and psychological energy than any other economic variable. Consumers are laser-focused on the pump, possibly even more so than on grocery prices.

The ripple effects of fuel prices are far-reaching and underestimated. Higher gas prices impact air travel, delivery services, and any business built around mobility. Products with petroleum-based ingredients will see cost increases, and the entire logistics chain becomes more expensive. It’s a compounding effect that touches nearly every corner of retail.

As usual, some retailers are better built to withstand this latest headwind. Regardless of where people shop, rising gas prices strain household budgets, which softens discretionary spending.

The million-dollar question is how long and how high?

Lisa Goller
Lisa Goller

A prolonged war would rattle U.S. and global retail. The closure of the Strait of Hormuz is disrupting supply chains and affecting availability, including raw materials. Gas prices are rising, and further hikes will strain more household budgets. More uncertainty and inflation could have a chilling effect on consumption, investments and hiring.

Craig Sundstrom
Craig Sundstrom

Well if we lose…..
(OK, let’s not go there)
The immediate impact, as others have noted, will be is oil prices. But longer term I think it will exacerbate the unease many people feel about the economy. I suppose a brilliantly executed campaign could actually settle things by increasing faith in the Administration – where could that go but up..right? – but I think I’ll place my bets on Target turning around ahead of that happening.

7 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
Neil Saunders
Neil Saunders

The most direct impact will be on inflation. If oil prices go up and remain up, the cost of many things will rise accordingly. That doesn’t cause a major price hike, but it will exacerbate already sticky inflation. The more immediate impact is on rising gas prices which reduce discretionary spend. But, again, this has to persist for a prolonged period of time to have a material impact on retail sales.

Last edited 6 hours ago by Neil Saunders
Bob Amster

Let’s see…

• Iranian tourists will stop coming to Madison Avenue to shop – irrelevant

• Prices of petroleum-based products may temporarily go up, and go back when the conflict is over – a mixed bag

• The price of pistachios and dates may go up – not a huge impact on retail

• Persian lamb/astrakhan coats will not flow into the US – they haven’t for decades anyway

I think that’s it.

Mark Ryski

The most obvious way consumers may be impacted by a widening conflict is by rising prices, but less obviously is in how this impacts underlying consumer sentiment. Gas prices have an oversized impact on consumers, not only because it impacts such a large percentage of the population, but because consumers are reminded of it every time they drive by a gas station and the posted price increases. It’s like a massive outdoor advertising campaign reminding consumers that things are getting worse. And while rising gas prices are troubling enough, this is lumped on top of an uptick in unemployment rate, and tariff-induced inflation. Consumers drive the economy, and they are being severely tested.

Cathy Hotka
Cathy Hotka

This messy, motive-free war is going to have wide-ranging impacts we cannot yet see. If Iran’s ally China decides to get involved, if the conflict widens even further than it has, no one can foresee the results, but they won’t be good.

Carol Spieckerman

Not unlike tariffs, the conversation around gas prices is very much wait-and-see, yet it has an outsized impact on consumer confidence. Gas prices have already experienced the largest single-day increase since March 2022, with some predicting prices could rise 5 to 10 cents a day for the near term. There’s no clear trajectory beyond that, but we do know that as oil prices rise, gas prices follow. And gas prices arguably have more political and psychological energy than any other economic variable. Consumers are laser-focused on the pump, possibly even more so than on grocery prices.

The ripple effects of fuel prices are far-reaching and underestimated. Higher gas prices impact air travel, delivery services, and any business built around mobility. Products with petroleum-based ingredients will see cost increases, and the entire logistics chain becomes more expensive. It’s a compounding effect that touches nearly every corner of retail.

As usual, some retailers are better built to withstand this latest headwind. Regardless of where people shop, rising gas prices strain household budgets, which softens discretionary spending.

The million-dollar question is how long and how high?

Lisa Goller
Lisa Goller

A prolonged war would rattle U.S. and global retail. The closure of the Strait of Hormuz is disrupting supply chains and affecting availability, including raw materials. Gas prices are rising, and further hikes will strain more household budgets. More uncertainty and inflation could have a chilling effect on consumption, investments and hiring.

Craig Sundstrom
Craig Sundstrom

Well if we lose…..
(OK, let’s not go there)
The immediate impact, as others have noted, will be is oil prices. But longer term I think it will exacerbate the unease many people feel about the economy. I suppose a brilliantly executed campaign could actually settle things by increasing faith in the Administration – where could that go but up..right? – but I think I’ll place my bets on Target turning around ahead of that happening.

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