Source: Instagram | Netflix Bites
Netflix is opening its first pop-up restaurant, “Netflix Bites,” showcasing creations from chefs featured on shows available on the streaming service, including Chef’s Table, Iron Chef, Is It Cake? and Drink Masters.
The pop-up opens at Short Stories Hotel in Los Angeles on June 30.
“Have you ever watched Chef’s Table (the longest-running nonfiction series on Netflix), Is It Cake? or Iron Chef: Quest for an Iron Legend and wished you could dive into your TV to sample the delectable dishes on screen? Now, for the first time, you can get a taste of the shows you know and love through this limited-time pop-up restaurant,” Netflix wrote in a press release.
Michelin-starred chefs Dominque Crenn and Curtis Stone are among the chefs collaborating on the menu. “This screen-to-table experience of giving fans a taste of what happens on camera is just awesome,” said Mr. Stone.
Netflix likened the pop-up to its Netflix “live experiences” such as “The Queen’s Ball: A Bridgerton Experience” and “Stranger Things: The Experience” which have recently toured U.S. cities.
“From episode to entrée, with Netflix Bites we are creating an in-person experience where fans can immerse themselves in their favorite food shows,” said Josh Simon, Netflix’s VP, consumer products.
Mr. Simon, a former Nike VP, is also monetizing Netflix content around merchandise. Netflix Hub in-store shops selling merchandise tied to Netflix’s original content have opened in more than 2,400 Walmart stores with the items also available on Walmart.com. Last October, Netflix opened a 10,000-square-foot pop-up at Los Angeles’ The Grove shopping complex to mark its first multi-title brick-and-mortar destination.
Netflix Bites represents the streaming service’s first restaurant experience tied to its content.
The most successful movie or TV-themed restaurant is Bubba Gump Shrimp Company, which was inspired by the 1994 film Forrest Gump and operates more than 30 locations worldwide. Themed bars and restaurants, however, have become fairly common. People magazine recently profiled a number of pop-culture themed restaurants, including ones celebrating Golden Girls, Top Gun, Star Wars, Breaking Bad, Seinfeld and the Lord Of The Rings.