Edward Lampert shouldn’t run Sears anymore


There’s an expression that you should never try to BS a BSer. Either Edward Lampert, CEO of Sears Holdings, isn’t familiar with the expression or he truly doesn’t see how badly he has mucked things up since merging Kmart and Sears under one holding company in 2005. Those are the only plausible explanations I could come up for his recent claim that people are being "unfair" for criticizing how Sears Holdings has performed under his leadership in light of the factors that affect all retailers today.
Newsflash for Mr. Lampert: The people who are criticizing you understand that retailing is tough. One of the contributors to this forum continually reminds us, "Retail ain’t for sissies."
But, here’s the thing. The criticism isn’t anything new. Mr. Lampert has been called out for his failures many times over the years and he’s even claimed those criticizing him simply weren’t bright enough to see the genius of his grand strategy.
Photo: Sears
In his most recent letter, Mr. Lampert patted himself on the back for progress made in recent quarters improving EBITDA. Those improvements had very little to do with retailing and pretty much everything to do with Mr. Lampert’s brilliance in getting value from assets. Put another way, he’s figured out ways to sell or license the most valuable parts of his company to generate cash. That, in turn, partly masks the miserable condition of his retail business. Same-store sales for Kmart and Sears were both down about seven percent in the fourth quarter. That’s on top of many of negative same-store reports.
More than two-and-a-half years ago, I wrote that Mr. Lampert needed to fire himself as CEO of the company. I pointed out that he has been criticized for failing to adequately invest in his company’s stores and a variety of other missteps. If it had been someone else in charge of Sears Holdings, would the board have allowed them to stay this long? I think not. That’s why Mr. Lampert shouldn’t run the company anymore. He needs to do what he should have done a decade ago. Find a retailer, stay out of the way, and hope it’s not too late.
Is Sears Holdings being unfairly criticized for its performance in 2015 considering the market factors that negatively affected other retailers during the period? Is Edward Lampert the right person to make Kmart and Sears strong retailers again?
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14 Comments on "Edward Lampert shouldn’t run Sears anymore"
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How many times have we had to talk about how Sears is the Chia Pet of retail? Out-of-sight, out-of-mind, only resurfaces after the holidays to wonder how it ever got there.
Yet their PR machine cranked out how they were repositioning to be all over the connected home.
Sears could have been Target. Should have been Amazon. Would have been fine. Now it is the definition of an irrelevant brand in a crowded field of players far smarter and more committed.
Do Sears and Kmart have a reason for being? Retail passed them by years ago. Does either chain matter to consumers other than their Craftsman, Kenmore and Die Hard brands? Mr. Lampert can say whatever he wants. Consumers have voted with their wallets.
Sears should have owned the appliance market, yet they’ve been in a continual downward spiral for years. I just spoke to a colleague earlier this week about his recent Sears story. He ordered an appliance online for an in-store pickup from Sears because they happen to have what he wanted in stock. Upon his arrival at the store he was told by an associate that unfortunately the order would not be processed and in the system until the end of the day so he would need to come back, despite the fact that the appliance was, in fact, in the backroom! After a stern conversation with the manager the appliance appeared. Yet another lost opportunity and story that will no doubt be shared.
If these are the fundamentals of customer service and expectations that exist under Mr. Lampert’s watch then he and his c-suite mates should be held accountable and responsible. For whom the bell tolls?
Unfairly criticized? The guy runs an enormous retailer as a hobby, drives the company into the ground and irrelevancy and he’s being unfairly criticized?
Wow. The RetailWire golden rule prevents harsher statements, but given this huge blind spot, I don’t think I’d even participate in his day job … managing a hedge fund. Scary.
Sears should not be taken seriously as a retailer and that’s what many do not understand. The critics expect Sears to focus on sales and being a retailer. Lampert’s role is to generate cash any way possible through selling real estate, licenses or other parts. I have been confused about some of the retail initiatives Sears has come up with but I just chalked it up as being a bone for the retail analysts to chew on, who have trouble getting their heads around it that Sears’ main focus is no longer retailing. If you think Sears is a retailer then Lampert is not the right person. If you think Sears is a real estate investment trust, then perhaps Lampert is the right person. Still Sears in my opinion is finished and most of us wrote them off 15 years ago. It’s a miracle they are still around.
David Livingston has it right. Viewing Sears, and Lampert’s decisions, through a traditional retail lens misses the point. He is an asset manager and is running the company (perhaps into the ground) from that perspective. I would argue that it actually is too late to change course — that is, to try to re-retail-ize Sears under the leadership of a “true merchant” (whatever that is these days). Sears’ model has been irrevocably altered.
He’s obviously not the right guy nor has he ever been — BUT — who is? So much is needed I wouldn’t even call it a turnaround. Do over? Maybe a real estate genius who can recoup some cash out of those holdings, then someone who could build a modern sub brand and basically start over. Pretty daunting, for anyone, not just Ed.
As I was reading this article I began asking myself, where is the closest Sears or Kmart? The answer: I don’t know. Let’s assume I am not the only person who does not know. Therein lies one of the many answers as to why both have become irrelevant in today’s retail world.
The short answers are “no” and “no.”
The full answers are “NO!” and “NO!”
No and no. Mr. Lampert is a smart real estate guy and does know how to extract value, but at the end of the day we will be left with another failed iconic retailer as well as a lot of empty buildings. I, like almost everyone else, hope he hires a real merchant before Sears Holdings reaches its tipping point.