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Will anything slow Aldi and Dollar General’s roll if COVID-19 didn’t?

Written by Tom Ryan

Photo: Aldi

The pandemic isn’t slowing down Aldi’s or Dollar General’s ambitions in the grocery space. In mid-July, Aldi announced plans to open 70 stores this year, including an entry into Arizona. In 2017, the German-based limited-assortment grocer set a goal of becoming the third-largest U.S. grocer (behind Walmart and Kroger) by 2022 and recently surpassed its 2,000th U.S. store. In a statement, Aldi committed to a total capital investment of $5 billion in new and remodeled stores in the U.S. over the next five years. “We’re growing at a time when other retailers are struggling,” said Jason Hart, CEO, Aldi USA. “We are giving our customers what they want, which is more organic produce, antibiotic-free meats and fresh healthier options across the store, all at unmatched prices up to 50 percent lower than traditional grocery stores.” Dollar General, which is planning 1,000 new stores this year, last week described plans to add three more DG Fresh cold storage facilities to support its phased shift to self-distribution of frozen and refrigerated products. As of May, Dollar General was self-distributing to more than 9,000 of its 16,500 stores from six cold storage facilities. Once fully operational, the three new cold storage units will support 1,500 stores. The company launched its DG Fresh program in March 2019. [caption id="attachment_115975" align="aligncenter" width="666"]Will anything slow Aldi and Dollar General’s roll if COVID-19 didn’t? Photo: Dollar General[/caption] On its first-quarter conference call in May, Todd Vasos, CEO, said Dollar General “is seeing the substantial cost benefit we expected” from the shift to self-distribution of perishables. The chain is also using its cold storage facilities to support its accelerated rollout of high capacity coolers as well as expanded offerings. In the first quarter, the number of its stores offering fresh produce expanded to approximately 750. Finally, the facilities are expected to improve in-stocks. Mr. Vasos said the chain saw a “meaningful difference” in stock levels during COVID-19 “as our customers needed us the most.” Mr. Vasos said the improved in-stock levels during the crisis “gives us even greater confidence that as we continue to move over upcoming quarters and years ahead that this is really going to pay a big dividend for us.”

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