Will Nordstrom’s sustainable fashion site win over eco-conscious consumers?
Nordstrom has become the first U.S.-based multi-line fashion retailer to offer an online shopping microsite dedicated to sustainable fashion. The Sustainable Style site features brands created from sustainably sourced materials, manufactured in factories that meet high social or environmental standards or that give back.
Nordstrom launched the section last week when the company joined the G7 Fashion Pact, a coalition of 32 global fashion retailers and suppliers representing 150 brands that have pledged to minimize the environmental impacts that the fashion industry has across oceans, climate and biodiversity.
“You’ve told us that you want consciously manufactured products that align with your values. We want those things too,” Nordstrom wrote on the Sustainable Style landing page.
The section features over 2,000 products from 90 brands, including Patagonia, Reformation, Eileen Fisher, Toms, Veja and Nordstrom’s own Treasure & Bond. Brands are sorted based on whether they are sustainably sourced, responsibly manufactured or give back through charities.
The site aims to make sustainable shopping more accessible. The retailer noted that it is also taking steps to reduce its carbon footprint and conserve resources across its supply chain to minimize its eco-impact.
“I know our customers and employees will be excited and proud that we’re part of this new effort,” said Pete Nordstrom, co-president of the company, in a statement.
The Fashion Pact, prompted by French President Emmanuel Macron and being presented at the G7 summit, stands out for its broad representation across the fashion industry and focus on transparency and accountability. Signatories committed to greenhouse gas emission reductions, renewable energy, single-use plastic elimination and other eco-goals.
Efforts toward more sustainable fashion are expected to work against the disposable fashion trend, although two fast-fashion leaders, H&M and Zara-owner Inditex, also signed the pact. Other signatories include Gucci-owner Kering, Burberry, Gap and Nike.
Several recent surveys have shown consumers are increasingly looking for sustainable products as climate change has become a bigger concern. According to a June survey from Accenture, half of consumers would pay more for sustainable products designed to be reused or recycled and 72 percent were currently buying more environmentally friendly products than they were five years ago.
- Nordstrom Joins G7 Fashion Pact To Address Global Climate Crisis – Nordstrom
- Sustainable Style – Nordstrom
- Nordstrom Web Site Spotlights Sustainable Fashion – Women’s Wear Daily
- Nordstrom Commits to G7 Fashion Pact and Launches Sustainable Style Category – Elle
- Fashion Pact – Kering
- More than Half of Consumers Would Pay More for Sustainable Products Designed to Be Reused or Recycled, Accenture Survey Finds – Accenture
- Sustainability in Fashion Retail – Nosto
- CGS Survey Reveals Sustainability Is Driving Demand and Customer Loyalty – CGS/Globe Newswire
DISCUSSION QUESTIONS: Do you see healthy consumer appeal for Nordstrom’s online portal focused on sustainable products? Will overall demand for sustainable products likely take another leap forward in the years ahead?