Digital businesses that aren’t marketing to the multicultural consumer are losing out big time, says the senior program manager of inclusion and diversity at Amazon.com Should every brand or retailer be implementing tools to collect insights about the cultural and ethnic background of their audience so they can market accordingly?
Customer experience is so much more than a single area of business. Do you think it’s possible to deliver a holistic CX considering information about the customer journey is often missing?
Walmart is evolving and reinventing itself and there’s a good reason behind the shifts toward competing in new markets and online. Is the D2C strategy Walmart is developing on the path to success?
Email marketing may not get as much buzz today as other forms of online marketing, but it still has the highest ROI of any marketing channel. Should companies shift focus away from other more “buzzy” forms of online marketing like social and work on getting email marketing right?
Americans, a new study concludes, love complaining about subpar customer service. In what areas do you think retailers, particularly e-tailers, are most at risk of coming under criticism by customers?
With the stock market on a roll and unemployment near historic lows, how worried should retailer and brand execs be about a possible recession? Are retailers (especially brick and mortar) doing enough to prepare for a recession?
What is experiential retail? It’s when the retailer gives you a distraction in hopes you’ll find it compelling enough to want to hang out. Are many experiential retail efforts more likely to drive one-and-done rather than recurring visits?
Will American consumers return to new Toys “R” Us stores or have they permanently moved to other retailers at this point?
Last year, Estée Lauder Co. for the first time earned more revenue at airports globally than at U.S. department stores. Why have airports seemingly become more conducive to luxury spending?
It turns out 36 hours simply isn’t enough time for Prime Day. Amazon.com has announced that it will hold the sales promotion event for not one, not one-and-a-half, but two days this year. Will Amazon’s Prime Day 2019 further weaken some of its retail competitors?
