Diversity isn’t easy

Diversity isn’t easy

At a panel discussing diversity at last week’s NRF Show, J.C. Penney’s CEO Marvin Ellison recalled a “key learning” he gained early in his career when he reached the corporate office of his former employer, Target, in Minneapolis in the early nineties. What advice do you have for expanding diversity in retail, whether at the c-level or selling floor?

Is personalization the new loyalty?

Is personalization the new loyalty?

After all the hand-wringing over the gap between customer expectations of personalized experience versus the capacity to deliver, it’s both heartening and vexing to hear Neiman Marcus’ VP of customer insight and analytics, Jeff Rosenfeld, call personalization “the new loyalty.” Will advanced personalization replace or complement traditional “spend-and-earn” loyalty programs at retail?