Walmart, Amazon, and Target appear to have something of a stranglehold on BTS spend. Can competitors wrest market share away?

The back-to-school season has been pushed forward to capture greater spend in the face of inflationary pressure and tariffs. Will 2025 outperform 2024 or flatten further?

While some companies are pushing for an earlier back-to-school shopping spree, others are offering “pre-tariff” sales.

JCPenney has announced its lineup of back-to-school deals and events, and there are wins aplenty for America’s diverse working families as the company invests in its customers.

As parents prepare for the back-to-school season, the cost of packing school lunches has risen significantly, with groceries like bread, ham,…

The back-to-college spending boom is expected to drive increased sales for retailers this fall, with college students and their families projected…

With the end of summer quickly coming into view on the horizon, back-to-school shopping is already in full swing. If the NRF is right about back-to-school spending reaching record levels, do you believe this will be due to inflation or in spite of it?

Back-to-school spending in the United States is expected to decline for the first time in nine years as consumers prioritize necessities…

Deloitte, KPMG and Mastercard all issued “Gold Star” back-to-school spending forecasts in the range of 7.5 percent to nine percent, attributing spending increases in part to inflation. Do you agree that back-to-school is largely an “essential category” and somewhat immune to inflationary pressures?

Walmart will not be launching a special sales promotion next week to match Amazon’s Prime Day. Do you think retailers should run head-to-head events with Prime Day as Target is doing or take a page from Walmart’s plan?

Back-to-school spending hit a record high last year as parents spent more on items such as laptops and desks for the millions of kids across America forced to attend school virtually. This year, according to a new study, they will spend even more as their kids go back to classrooms, hopefully, full time. How do you see the 2021 back-to-school season shaping up for retailers?

If these were normal times and you were just looking at the numbers, you wouldn’t think Kohl’s is in a great place right now. Do you agree that Kohl’s is in a good position to benefit from the changing consumer trends and bankruptcies that have affected retail during the pandemic?

The prospects for back-to-school — retail’s second largest sales event annually — have been rendered obscure due to COVID-19 as the selling season greatly depends on how kids will begin their new school years. What adjustments to inventories, marketing and operations may be required to best manage the uncertainty around this year’s back-to-school selling season?

Amazon is looking to get its once vaunted distribution system back into its pre-pandemic shape and doing so will require pushing its annual Prime Day event from July to September. Will Amazon’s 2020 results be helped or hurt if it moves Prime Day September, and will the decision affect its results beyond this year?

Kids have always had ways of coaxing their parents into buying them stuff. Now, young students also have the force of social media influencers behind them, and the added peer pressure seems to be working. What role should retailers and brands take in harnessing the power of social media influencers on back-to-school sales?

While Amazon’s 48-hour Prime Day event didn’t go off entirely without service interruptions or complaints, the e-tail giant claims more items were purchased over the two-day event than Black Friday and Cyber Monday combined. Are Prime Day and rival sales promotions now part of the American shopping psyche?

Many consumers go looking for back-to-school deals on Amazon.com for Prime Day. Many others click to rival sites for the same purpose. Has Prime Day become America’s cue to shop for back-to-school?

Dormify, the college and dorm supplies e-retailer, is opening three pop-ups well ahead of the back-to-school season. What are the major pain points college students and their parents face in shopping for dorm room essentials?