Hundreds of workers may be out of a job as PepsiCo-owned Frito-Lay closes manufacturing plant.

Do these creators have what it takes to win a Super Bowl spot and $1 million from Doritos?

Due to an undeclared allergen being present in its Lay’s Classic potato chips, Frito-Lay has issued a recall of its product in two states. Are food recalls increasing?

Get creative, win big money, and have your winning combination featured as a new potato chip flavor.

The Flamin’ Hot Cheetos “inventor” says there’s a “smear campaign” against him.

The World Cup has been a missed opportunity for the major players in the retail industry. Only one retailer, Walmart, has created a meaningful, themed campaign to run during the month-long World Cup, which ends Dec. 18. Did Walmart gain a marketing advantage running commercials during World Cup broadcasts?

A recent Morning Consult survey concludes that only 25 percent of U.S. adults have failed to notice “shrinkflation” in any grocery categories, and many that have are seeking alternatives. How open should retailers be to accepting shrinkflation moves from vendors?

Inflation has been putting strain not just on customer wallets, but on relationships between suppliers and retailers as evident in a dispute between Frito-Lay Canada and the Canadian grocer, Loblaw. Do you foresee pricing disputes between retailers and CPGs increasing in 2022?

PepsiCo Foods’ CEO Steven Williams said that one silver lining coming out of the pandemic has been the opportunity to form stronger connections with employees and consumers. What suggestions do you have for retailers or brands trying to retain or build on any consumer goodwill acquired during the pandemic?

Grocers struggled to meet consumer demand for delivery, BOPIS and other options last year as the pandemic hit, while CPG companies switched their focus to channels that would make it easier for consumers to buy their products. How can retailers and their trading partners best reduce friction through all channels while simultaneously increasing value to shoppers?

Speaking at the IRI Growth Forum, Jennifer Saenz, chief marketing officer for Frito-Lay North America, said that expectations for interaction with brands are set by the extreme individualization allowed by smartphones and other digital phenomena. What type of interactions do consumers now want and expect from brands that are different than the past?

“We all look at trends on how to be predictive, but in this day and age, it’s not about trends. It’s about disruption.” That’s the view of Ann Mukherjee, SVP and chief marketing officer of PepsiCo’s Frito-Lay North America division. Is “disruptive” the right term to describe the approach required by marketers in the years ahead?

Yesterday’s Super Bowl was one of the most exciting in the history of the event. If only the same could have been said for the commercials, which fell short of producing much in the way of advertising highlights during the broadcast. What did you think of this year’s Super Bowl ads? Which particular spots worked best (or not) and why?

Frito-Lay plans to have the largest fleet of all-electric commercial trucks in North America and is headed in that direction with the announcement that it is putting five trucks on the road making deliveries in New York City beginning this month. What do you think will be the fuel choice of the future for U.S. retail distribution?

To better understand the mindset of consumers in the store as well their thinking beforehand and afterwards, Frito-Lay relies on deep insights gathered by cultural anthropologists using ethnographic research. What is the potential as well as limitations of using ethnographic research to understand consumers’ mindset?

New shopper insights have told Frito-Lay that women really want their own desires for nutritionally-oriented products to be addressed in the supermarket salty-snack aisle, but typically don’t find that to be the case. How would you rate the women better-for-you snack food opportunity?

Consumer marketers are looking to the YouTube and Ziddio generation to help brands make a splash–not just online, but on television screens. This year, Doritos, Chevrolet and the National Football League held contests for consumers to submit ideas for ads to run during the Super Bowl. What are your thoughts on the current practice of marketers running ads created by consumers of their products?

Frito-Lay is betting that consumers won’t be able to eat only one chip now that the company has announced it is going to produce Lay’s and Ruffles cooked in NuSun sunflower oil instead of cottonseed oil. The change in how the chips will be made will drop the saturated fat content in the chip by 66 percent. Will Frito-Lay have a hit with its new sunflower oil cooked chips?

Frito-Lay announced yesterday it would rollout a new line of lower-carb tortilla chips nationally by May. How will the rollout of low-carb versions of tier one and two brands impact how retailers manage the category?

Frito-Lay pulled Wow! chips from some grocers’ shelves in part of Massachusetts late last summer in what it calls a “reverse market test” to see whether shoppers would miss them. Should Frito-Lay discontinue the Wow! chips line?