Starbucks is going back to its roots, serving high-quality coffee and restoring its community image.

China’s coffee industry is rapidly expanding, with a remarkable 72% increase in specialty coffee and tea shops in 2023. This has been spelling trouble for Starbucks. What strategies must Starbucks adopt to thrive in China’s rapidly changing coffee market amid rising competition and shifting consumer preferences?

Starbucks continues negotiations with the workers.

We can thank Starbucks for creating such a memorable flavor back in 2003.

Unknown to many, Starbucks has an exclusive group of special locations across the world known as “Starbucks Reserve” roasteries. How does this concept affect the overall brand perception of Starbucks?

New Starbucks CEO Brian Niccol’s tenure has already been marred by what experts are calling “overdone hype” as the coffee chain’s stock receives a downgrade.

After his first week as Starbucks CEO, Brian Niccol finally revealed his plan to help turn around Starbucks’ decline. In what ways can Starbucks’ core identity evolve to meet changing consumer preferences while maintaining its foundational values?

Starbucks has added a new item to its beloved fall menu.

The new Starbucks CEO said he’d be taking a “super-commute.”

Get ready for some of the most beloved tastes of the season as Starbucks brings back its fall menu.

Starbucks has appointed Brian Niccol as its new chairman and CEO, replacing Laxman Narasimhan, who is stepping down immediately. What key strategies might Niccol introduce to address Starbucks’ recent sales decline and operational issues?

It may not officially be fall, but the flavors of the season have already hit store shelves.

Starbucks announced another quarter of lower-than-expected revenue earnings. Leading the decline were falling same-store sales in North America.

Starbucks is the latest company that Elliott has thrown significant money behind.

Starbucks has upgraded its two New York cafes that use Amazon’s Just Walk Out technology, enhancing the smartphone experience for customers and simplifying the process for staff. How might this trend influence consumer behavior and expectations in traditional retail environments regarding convenience and personalization?

The company continues its environmental promise of giving more than it takes.

The Supreme Court ruled against the Starbucks union.

Starbucks is introducing a new “pairings menu” to make breakfast more affordable and attract more customers. What strategic considerations should Starbucks prioritize in balancing profitability with consumer affordability?

The coffee giant revealed its entry into Hollywood with the launch of Starbucks Studios.

Starbucks will resume union negotiations with its baristas this week to work toward better overall working conditions.

Starbucks faced a disappointing quarter with declining same-store sales in the U.S. and China, leading to a 2% dip in global revenue. How can Starbucks optimize its digital strategies and app enhancements to attract and retain customers?

Amazon and Starbucks executives believe U.S. consumers are becoming increasingly frugal with their spending.

Starbucks is reducing noise inside its stores and enhancing accessibility for all customers. How do Starbucks’ recent design changes reflect broader shifts in consumer expectations toward inclusivity and sensory comfort in retail environments?

The company aims to further its commitment to be a resource-positive business.

Starbucks has become the latest in a number of companies to eliminate the chief marketing officer role. Has the global CMO role become less relevant, or is the marketing function too broad in scope for one individual to oversee?

Nestlé USA is recalling around 440,500 Starbucks-branded holiday mugs in the U.S. due to safety hazards, which left at least a dozen people with injuries such as burns or cuts while using the product.

Starbucks, the leading coffee company, is rolling out a groundbreaking initiative to make its stores more accessible across the United States. How might the Starbucks Inclusive Spaces Framework set a new standard for retail inclusivity and inspire other businesses to prioritize accessibility?

Starbucks has brought a controversial new drink to its chain stores nationwide. Oleato beverages are infused with olive oil and are available beginning today.

A limited-edition Stanley Quencher cup was briefly on sale at Target for $50, but some employees are paying a bigger price for them.

A consumer advocacy group filed a lawsuit against Starbucks over misleading advertising for claiming that its coffee is ethical in its entirety, even though the company has been sourcing from multiple farms across the world with human rights violations.

With Starbucks almost everywhere you look, success might seem daunting for smaller coffee chains. Can Dutch Bros usher in a new formula for success in the thriving coffee market?

Starbucks on Wednesday became the first national coffee chain to give customers the option to use reusable cups for drive-thru and mobile orders. Where do you see flaws or potential hurdles with the initiative?

The coffee giant is working to reduce its waste output by half by the year 2030.

U.S. fast-food chains are keen to expand to reach China’s large population.

Starbucks has been getting plenty of attention lately — but for all the wrong reasons. What do you think is the primary reason for Starbucks’ recent decline, and do you think it can recover and regain trust?

Starbucks is adding a new internal feature that can be used to halt mobile orders.

The Starbucks Red Cup Rebellion was the largest work stoppage in the coffee chain’s history.

Starbucks and the labor group representing over 360 of its unionized stores in the U.S. are engaged in a legal dispute…

Savvy TikTokers are sharing ingenious methods to score discounted Starbucks beverages using the chain’s mobile app. For instance, a University of…

Starbucks is shuttering seven stores in San Francisco as part of a broader strategy to trim its dense network. While the…

Starbucks CEO Laxman Narasimhan took on shifts as a barista in preparation for his new role, encountering rookie blunders like a…

Starbucks’ dome lids are causing frustration for both baristas and customers, with viral TikTok videos showcasing the difficulty of securing them…

Howard Schultz, who built Starbucks’ coffee empire, stepped down from the company’s board of directors last week. What do you make of his legacy?

Starbucks is taking significant steps to eliminate single-use plastic cups by 2030, aiming to combat waste and reduce greenhouse gas emissions….

Former Starbucks CEO, Howard Schultz, is stepping down from the coffee chain’s board as part of a planned transition. Schultz, who…

Starbucks’ Pumpkin Spice Latte is celebrating its 20th anniversary. What marketing lessons can be gleaned from the PSL trend’s launch and continued momentum?

Delta Airlines is offering a promotion that rewards customers with 1,000 bonus miles for making two purchases at Starbucks within a…

Despite the ongoing summer heat, the pumpkin spice season is starting earlier this year, with companies like Starbucks, Dunkin’, Krispy Kreme,…

Starbucks continues to make progress with its reusable cup tests, including letting customers bring in their own cups for a discount, borrow cups in a variety of ways, and even wash their cups inside shops. What incentives, convenience benefits, or messaging will America’s coffee drinkers require to shift to reusable over single-use cups?

Target is expanding its Drive Up with Starbucks program nationwide, with plans to let curbside pickup customers add Starbucks menu items to their orders at the more than 1,700 store. How will the addition of food and drinks to Target’s Drive Up program make it more attractive for customers?