AI is becoming more prevalent in the fast-food industry and shows no signs of slowing down. What should companies prioritize to ensure AI enhances efficiency while meeting customer expectations and industry standards for accuracy?

Taco Bell will be implementing AI at hundreds of locations across the United States.

Taco Bell’s new menu item isn’t getting the reception the company thought it would get.

Taco Bell is now offering an “early retirement community.”

Taco Bell is now offering a value meal box. Here’s what’s inside.

Big names in the fast-food world like Burger King, Shake Shack, and KFC are on a mission to roll out digital order kiosks across the U.S. How can they take advantage of the efficiency gains of digital kiosks while still preserving personalized customer interactions and addressing dietary preferences?

Taco Bell is taking a bold step into the chicken nugget arena, testing their premium Crispy Chicken Nuggets in select Minneapolis…

Taco Bell is facing a proposed class-action lawsuit for alleged false advertising of its Crunchwraps and Mexican pizzas. The plaintiff, Frank…

Taco Bell has emerged victorious in the trademark dispute over the phrase “Taco Tuesday” with rival fast-food chain Taco John’s. Taco…

Fast-food chains like Panera, Taco Bell, Chipotle, and others are finding success in selling merchandise alongside their food offerings. These limited-time…

Taco Bell says it is out to liberate Taco Tuesdays. The Mexican food-inspired restaurant chain said it has filed legal petitions asking the U.S. Patent and Trademark Office Trademark Trial and Appeal Board to cancel Taco John’s “Taco Tuesday” trademark after 34 years.

P.F. Chang’s has launched a paid subscription program that offers its members special perks in exchange for a $6.99 monthly fee. Do you see more potential revenue drivers than margin eroders in P.F. Chang’s Platinum Rewards paid-subscription program?

Reviving the pre-pandemic pop-up hotel trend, Pabst has partnered with a motel in Traverse City, MI, to decorate and rent three Pabst Blue Ribbon-themed rooms tinged with 1980s nostalgia. What’s driving the pop-up hotel trend?

For $10.99 a month, visitors to Panera can now get all the self-serve beverages they can drink. Will adding an all-you-can-drink element and “Charged Lemonades” increase the effectiveness of Panera’s subscription program, even at a higher price?

Taco Bell is testing a one-month subscription program, Taco Lovers Pass, offering one taco per day. Do you think a daily taco subscription program will be attractive to Taco Bell’s customers and beneficial to franchisees and the chain?

Taco Bell last week introduced a new two-story concept, Taco Bell Defy. The design features four drive-thru lanes on the ground level and houses the kitchen on the second level where orders are prepared to send below for pickup. Is the Taco Bell Defy concept likely a winner?

e.l.f. Cosmetics and Chipotle have collaborated on a limited-edition makeup collection inspired by ingredients used by the Mexican fast-food chain. What’s driving the appeal of the limited-release collaboration between e.l.f. Cosmetics and Chipotle?

Taco Bell has launched a new restaurant concept designed to encourage mobile orders and keep drive-thru lines short. What aspects of Taco Bell’s Go Mobile concept appear set to advance the drive-thru experience?

Crossovers aren’t just for comic book characters anymore as consumer packaged goods companies are reaching across the aisle to other manufacturers to create product mashups that let both companies capitalize on their name brand recognition. What do you see as the pros and cons of brand mashups?

When looking at the top of the list on Nation’s Restaurant News’ Top 200, it’s clear the leading restaurants are constantly innovating. What can retailers learn about innovation from restaurants?

Taco Bell is holding “hiring parties” featuring free food and games to help support its goal of hiring 100,000 new employees by 2022. Are hiring parties worth the expense and effort vs. conducting typical hiring calls?

Artificial intelligence is reinventing the creative landscape for marketers. One big leap: Brands are no longer merely seen as objects, but entities with personalities that can interact dynamically with people. What do you think of using A.I. to help define personalities for brands?

Taco Bell is testing a new concept, U.S. Taco Co., aimed at the fast-casual, Mexican food market but with an American flare. The big difference is that many ingredients are American rather than Mexican inspired. Is a playful American take on the taco a sizeable opportunity in the fast-casual space? What do you think of the rollout potential of U.S. Taco Co.?

In a recent interview with Adweek, Taco Bell CMO David Ovens made the distinction between “price value”, “abundant value” and “quality value.” At the time, it just sounded confusing but with the Cantina Taco launch, the distinction and their value strategy becomes clearer. What are the strengths and weaknesses of Taco Bell’s value segmentation?

Taking the value menu down yet one more rung, Taco Bell has introduced a $2.00 combo meal. The move is seen as a direct strike at popular dollar menus at McDonald’s and other hamburger chains, where three items cost $3. Are value deals a positive or negative for fast food chains?

The story of Jared and the weight loss he achieved eating a steady diet of Subway turned the sandwich chain into a seemingly overnight success. Now, Taco Bell is looking to go a similar route with a real life weight loss story…. Should Taco Bell stick with its Drive-Thru Diet Menu campaign?

Taco Bell has an image problem. It is a fast food chain selling Mexican (inspired?) food, but Hispanics aren’t buying it – literally. The chain has done well lately with same-store sales growing seven percent last year but, of that, only half a percentage point came from Latino customers. Should Taco Bell even attempt to attract a larger Hispanic customer base?