Private label foods need work
Outside of chains like Trader Joe’s, most retailers remain fairly risk-averse with their private label food offerings. Most are more comfortable following —...
Should customers just be paid for their data?
In light of rising security failures, more calls are being heard for businesses to tangibly pay customers for their data. Is paying consumers for their data a r...
Why do digital transformations often fail?
The transition to digital is a $1.7 trillion industry, yet 70 percent of attempts end up failing, according to McKinsey & Co. What do you see as the obvious and...
Retailers are ‘satisfied’ with their online customer journey optimization efforts
According to a survey of 207 U.K. and U.S. e-commerce marketers who work in retail and travel, 88 percent are satisfied with how they optimize the online custom...
What makes voice assistants creepy?
Almost half of 5,000 consumers in Europe and North America say they use voice assistants in a recent survey. Yet with increased use, concerns are growing. Is th...
Nearly half of online fashion shoppers say social media inspired their last purchase
Almost half (47.5 percent) of the 2,000 U.S. online fashion shoppers surveyed by Yotpo say their most recent online fashion purchase was inspired by social medi...
What if stores innovated like restaurants?
When looking at the top of the list on Nation’s Restaurant News’ Top 200, it’s clear the leading restaurants are constantly innovating. What can retailers...
What keeps online shoppers from creating user accounts?
While a report found that 46 percent of the more than 1,500 U.S. adult consumers surveyed use online accounts for all or most of their purchases, some factors a...
Why ‘radical self-inquiry’ can create a thriving workplace
Executive coach Jerry Colonna wants managers to stop focusing on output and achievement. Instead, he wants them to engage in radical self-inquiry, which builds ...
Organizational culture shapes digital transformation
When large organizations launch digital transformation initiatives, it is often believed that integrating new technology with existing systems poses the biggest...
Pfizer relies on multiple data sources for better shopper insights
By mixing and matching data resources, Pfizer Consumer Healthcare has been able to target shoppers more effectively and identify growth opportunities for its re...
Gen Z gets creative online
According to a new study by JWT Intelligence and Snap Inc., 51 percent of Gen Z believe their generation is more creative than previous generations. What opport...
Has dynamic pricing hit a rut?
One of the main reasons dynamic pricing isn't more broadly used is that it is incredibly complicated to execute. Do you see dynamic pricing becoming more pervas...
Who will seize the opportunity to turn stores into fulfillment centers?
Once bustling retail hubs are now harboring thousands of square feet in unused space up for the taking. Who is vying for this real estate? Companies prioritizin...
Your company has a vision: Why can’t everyone see it?
A recent paper looked at how leaders craft vision statements — and specifically, why some are more powerful than others. What advice do you have for leaders w...
When does marketing cross an ethical line?
An overwhelming majority of marketers consider themselves to be ethical, according to research , but the same research also reveals that one-quarter have been p...
Marketers work on solving the question of social media ROI
While marketing dollars are ramping towards social media, more than one-third of marketers also prioritize what potential the various social platforms have for ...
Nestle, Kellogg’s and others dump their DSD routes
Nestlé U.S. announced last month that it was ending its DSD (direct store delivery) program for for some brands in a supply model that seems to be about to dis...
Should CMOs be more prevalent on retail boards?
Chief marketing officers’ roles have changed in scope and importance in recent years, yet very few hold seats as directors on company boards. Has it become mo...
How can retailers help employees improve? (Hint: Not by criticizing them)
“Some employees have more potential than others.” “The best employees are well-rounded individuals.” Most HR professionals agree, but in a keynote at th...