What makes some ads more shareable than others?
A new study from Wharton marketing professor Jonah Berger and Daniel McDuff of Microsoft Research finds that positive emotions result in more sharing, but s...
Why is gaining meaningful insights from data still so hard?
Half of the marketing, information and marketing tech professionals surveyed in the UK and U.S. state that their organization’s data is not organized for easy...
Not every retailer is sold on curbside pickup
At RetailROI SuperFriday just before the NRF Big Show, a retailer roundtable hosted by Aptos discussed some of the trends that emerged in retail in 2020 and whi...
Which emerging tech will transform marketing this year?
Real-time marketing, analytics and artificial intelligence (AI) are just some of the technologies that marketers think will have an impact on marketing strategy...
Should your DNA data be used to sell products?
Privately owned companies, such as 23andMe and Ancestry.com, are accumulating massive databases since genetic testing kits first appeared on the market, and the...
AI poses a leadership test for business
The increasing attention being paid to artificial intelligence (AI) raises questions about its integration with social sciences and humanity, according to a bus...
C-stores focused on being even more convenient during the pandemic
With commuting and general travel down since the coronavirus landed in the U.S., c-stores have struggled to drive traffic and are losing share to bulk-buying at...
How can indie retailers build lasting brand equity?
One of the best ways to describe a brand was coined by Adrienne Weiss, CEO of Adrienne Weiss Corp: “A brand is a country, complete with its own language, ritu...
How should grocers prepare for a possible pandemic stockpiling redux?
New research by Acosta suggests 53 percent of shoppers plan to stock up on groceries if another pandemic shutdown occurs. What lessons should grocers and CPG ...
Culture is the key to creating a company that people want to work for
One of the top elements of an employer brand – for 73 percent of the professionals surveyed – is having a defined and clearly articulated culture, according...
Nov. 2021: How should retail plan for a return to normal?
American consumers are crowding back into stores and restaurants as states ease pandemic-related restrictions. But a full return to normal isn’t likely to hap...
Retailers need to reorganize like a 21st century business
With the onset of the coronavirus crisis, terms that many retailers were just starting to explore became part of everyday conversations. How should traditional ...
Do mobile shoppers disclose more valuable data about themselves?
New research from Wharton marketing professors finds people are more willing to share deeper and more personal information when communicating on a smartphone co...
Should marketers ditch celebrities for micro-influencers?
Most marketers and agencies report having run influencer marketing campaigns last year, and the smaller the influencer follower size, the more likely they are t...
Are email marketers adapting to modern realities?
Newer personalization tools are allowing marketers to tailor emails — even those sent as part of a broadly-aimed “blast” — based on the recipient’s pr...
What does it take to earn the trust of consumers?
With trust emerging as a key lever in brand loyalty, a new report looks at the factors consumers consider when deciding to trust a brand. Where do you see the o...
Retailers share how they make the most of their trade show visits
Each year we ask successful retailers how they make each trade show trip profitable. Here are some of their top secrets. Which of the tips above do you find mos...
Can luxury retail attract a new generation of shoppers?
“I think the strategy for Millennials is actually not to have any strategy for Millennials, because they can smell it,” said Laurent Claquin, president of K...
Is ‘re-commerce’ going mainstream?
Rent the Runway’s and thredUP’s success has inspired other entrepreneurs to get into apparel rental and the industry is becoming a market worth billions, ac...
Are customers more loyal to brands or influencers?
One of the most difficult balancing acts in all of marketing is trying to administer brand control while simultaneously giving influencers the freedom to genera...