Is there really wisdom in the crowd?
As predictive analytics become more sophisticated, companies are increasingly relying on aggregated data. But how much should firms trust the wisdom of the crow...
What motivates workers in the gig economy?
A new study from professors at Wharton and New York University finds that although the flexibility of working multiple jobs fuels their entrepreneurial drive, g...
Where is AI’s potential for personalization?
When it comes to hyper-personalization, chatbots are at the bottom of the list of the most effective AI-powered applications, which includes predictive analytic...
What can IoT really do for retailers?
RSR's most recent research on the Internet of Things found out something pretty fascinating: the bigger a retailer is, the greater the enthusiasm is for IoT’s...
Does fear motivate workers or make things worse?
Research shows that, as tools for motivating workers, fear and intimidation come with a lot of risk and have been largely discredited for some time. And yet the...
How can retailers get customers to complete feedback surveys?
Some 44 percent of consumers across the U.S., U.K. and Australia say they’ve abandoned a customer feedback survey without completing it, according to a recen...
Retailers need to focus on customer lifetime value for long-term success
A strong case for customer lifetime value was made by Peter Fader, professor of marketing at The Wharton School, and Neil Hoyne, head of customer analytics for ...
What are the omnichannel challenges facing e-tailers opening stores?
How are omnichannel challenges different for online natives integrating new physical stores versus traditional brick & mortars integrating online operations?...
Is there a failure to communicate between retail HQs and stores?
Retail's corporate teams are facing challenges in finding the best way for district and store managers to interpret and roll out company-wide strategies at the ...
Survey: Time is the biggest barrier to personalizing marketing messages
More than half of marketers, advertisers and brand creatives find it difficult to personalize content at scale. What’s holding them back? Do you see long-term...
Cannabis-infused drink and food makers are high on grocery opportunities
For a peek inside the nascent cannabis-infused beverages market, consider what’s happened to the cans of CBD-laced Sprig sparkling soda in the refrigerator ca...
Is BOPIS best when it’s done outside the store?
A recent survey from WD Partners shows that consumers don’t want to go into a store for BOPIS and widely prefer pick-up options outside of the store. What’s...
Does business need more and better storytellers?
In his new book, “Five Stars: The Communication Secrets to Get From Good to Great,” Carmine Gallo explains why he doesn’t consider good communication a so...
People don’t like being lumped into marketing segments
A new survey may provide one reason why marketers who have yet to move to individualized campaigns may want to work on those efforts rather than marketing to br...
Are ad agencies history?
A new book argues that, in a radical shift for the advertising world, the influence of traditional ad agencies is rapidly declining as former clients increasing...
What will it take for consumers to take out their mobile wallets?
Most adults in the U.S. believe that mobile wallets will replace physical ones by 2025, per new research, but data from another study indicates that adoption of...
Which market research tasks are likely to be taken over by AI?
Nine in 10 market research decision-makers believe that artificial intelligence (AI) will have a significant impact on the industry within five years, but most ...
What questions should guide a digital transformation?
A new book from MIT researchers offers a field-tested framework on how companies can digitally transform, based on a years-long study at the MIT Center for Info...
Three reasons why Gen Z ignores your loyalty program
Gen Z is less likely than other generations to join loyalty programs, according to new research. Even more worrisome, Gen Z may be experiencing a disenfranchise...
Got truck drivers?
June capped an unprecedented 15-month run of truckload rate increases, as the national average spot rate for refrigerated loads climbed to $2.69 per mile in Jun...