Amazon and Asda go head-to-head in RetailWire’s Christmas Commercial Challenge
Will it be Amazon.com or Asda that joins Etsy, Kroger and Publix into the finals of the 2022 edition of the RetailWire Christmas Commercial Challenge?
Amazon’s “Joy is Made” spot is a mini movie that tells the story of a father, a daughter and her unusual attachment to a snowglobe. The commercial, which has been viewed over 63,000 times on YouTube, was directed by Oscar winner Taika Waititi.
Asda makes use of Hollywood star power for its “Have your Elf a Merry Christmas” commercial that brings back Will Ferrell’s Buddy the elf character to tell a message that the retailer is no ordinary big box retailer. The spot has been viewed more than 2.2 million times on YouTube.
- Joy is made | Amazon Holiday Ad – YouTube
- Have your Elf a Merry Christmas | Asda Christmas Advert 2022 – YouTube
DISCUSSION QUESTIONS: What is your critique of the Christmas spots from Amazon and Asda? Which retailer does a better job of connecting with its core customers while reaching out to new shoppers with its Christmas spot?