Are Stitch Fix and Trunk Club toast?
Prime Wardrobe, Amazon.com’s answer to Stitch Fix and Trunk Club, has moved beyond its by-invitation only beta status and is now available to Prime members across the U.S.
Using the “try before you buy” fashion service, Prime members may order a box containing between three and eight pieces of clothing, shoes and accessories to try on at home. Prime members have a week before they need to decide which items they’ll keep and which they’ll return for free. Items kept are charged to the Prime member’s account.
Unlike Stitch Fix and Trunk Club, which use stylists to determine what items to send customers, Amazon’s service relies on the personal choices of its Prime members.
Also, unlike Stitch Fix and Trunk Club, Amazon does not charge a fee for stylists to pick out items sent to members. While the rival services deduct the fee from purchases made, they also charge it in cases in which the customer chooses not to keep any items.
Similar to its rivals, Amazon offers baby, children’s, men’s and women’s clothing as part of the service. Not every piece of clothing sold on Amazon, however, is included in Prime Wardrobe. Amazon Prime members can gain access via the Prime Wardrobe page on the site or add items that include the service’s tag under the item’s description.
While a variety of designer brands are included in the choices available to Prime members, TechCrunch reports that private labels have been the biggest seller for Amazon through its beta stage.
While Amazon doesn’t use stylists, its customers can receive some help on what to wear from the e-tailer’s Echo Look digital assistant. The voice-activated device with camera comes with Style Check, which employs “advanced machine learning algorithms and advice from fashion specialists” to provide feedback to users on what they are wearing. The information collected is used to provide future purchasing suggestions.
- Introducing Prime Wardrobe – Amazon.com
- What is Stitch Fix? – Stitch Fix
- Frequently asked questions – Trunk Club
- Amazon Prime Wardrobe officially launches to all U.S. Prime members – TechCrunch
- All Amazon Prime members can now try clothes before they buy – Engadget
- Amazon try-before-you-buy Prime Wardrobe opens for all Prime members – USA Today
- Will Amazon Prime Wardrobe change how Americans shop for clothes? – RetailWire
- Will Amazon’s Echo Look be a clothes selling machine? – RetailWire
DISCUSSION QUESTIONS: What impact will Prime Wardrobe have on the way Americans buy clothing? How effectively will the service compete with rivals such as Stitch Fix and Trunk Club?