I think it will be a winner for apparel sales. It may take longer from older consumers who worry more about privacy concerns but the young among us, those young in age and young at heart, will embrace it. Privacy be damned.

I can’t imagine a man or woman over 30 using such a thing. There’s a creep factor of it looking and analyzing you. Let’s face it, most of us don’t look like those in the video who would be sharing or storing. But it’s a brilliant use of technology to wed more users to the artificial teat that is Amazon.

Voluntarily inviting this camera into your home will assure that you will be stripped of any privacy you might have left! Bose is tracking and monitoring your listening habits, your whereabouts are being tracked by your mobile device (which also has a camera!) and you’re telling Siri about your life! We are living in an Orwellian world! You place Echo Look into your private life at your own risk! You are being (and will be) watched — ALL the time! Be afraid — be very afraid!

Version 1.0 of “Echo Look” will get you comfortable with using the technology and seeing yourself in your clothes with Look’s unique image treatment. However, subsequent versions will get you buying, leveraging augmented reality to overlay virtual goods on your body with the same image treatment, making it feel like an item you already own.

It cannot hurt to offer more ways to sell to the consumer. Echo will do that, however a full length mirror does a lot too! If anyone has a concern with the camera at times, it does have a plug that can be a real way to turn it completely off. Privacy is not a real concern if you own an Echo, it is a neat device for music and a host of other apps. Clothing retailers will need to update their apps to work with Echo as well as their online site as well. All in all this is a good upgrade for Echo but I’m not sure I need to upgrade mine just for fashion — for security it could be a plus.

I’m inclined to think this new device will do just fine. It seems like the answer to those of us who wish we had a personal shopper to help make apparel decisions. Privacy concerns can be a deterrent but I’m thinking that a tea cozy type of coverlet may be the remedy and I can buy it on Amazon.

Populating the content and algorithm that supplies the “opinions” is hazy to me. Brands that want to grow awareness among potential users can possibly buy into the process or not. Is this where Amazon enjoys another larger revenue stream?

The photo feature will prove a popular addition and will make smartphone tripods obsolete. But if the style check algorithm only helps choose between two outfits, I don’t see it being much of a draw.

Hopefully Amazon is setting the stage for a future device with the capability to provide fashion suggestions based on the user’s current outfit and wardrobe.

Absolutely nothing that wasn’t anticipated (see my previous comments on Alexa). I’ve been involved in a similar assistive project and others have these features, but not all in one place. The differentiator here is that Amazon has the momentum of a freight train and the ubiquity of air, so they are best positioned to make this and future assistive features commonplace.

By the way — this is another kidney punch to retailers that are too slow to invest in their future, some of which will ultimately be ground into paste by this trend.

As a female, a retail consultant and a shopper, I’m hesitant to support this. There’s a huge debate out there on AI and if it can indeed take on creativity successfully. Data drives what Alexa would say, and how can data take the place of original inspiration? I’m curious about that. Also, the other thing is that this is very scary to me — it’s a carrot to open people’s homes up to camera tracking. No way.

Tom Redd is spot on. I know plenty of people who unplug their regular Alexa device because they don’t want it listening all the time. The privacy concerns with this one will be off the charts! Russian hacking and similar news stories will slow adoption of Alexa and similar devices.

There are two different arguments. I agree with Bob that anyone over 30 probably would not be comfortable using such a product. A few years ago, there was a company called Me-Ality that had strong financial backing who was opening mall kiosks in the US. The kiosk contained an enclosed full body scanner, looking very much like what we were using at airports. The scanner would scan the customer and then provide that customer with a printout letting him or her know where they could find the best fitting jeans for them at the mall. Stores participated and there was no charge to the customer. They built it up to about 40 malls. Unfortunately, it did not survive because customers were very apprehensive about using it. With Echo, of course, you’re not standing in a shopping mall with people watching you so in that regard it’s more private. However, it is in the cloud and many people will be concerned about them being watched, photographed or videotaped, without their knowledge. Now there is the other… Read more »